School of Business & Economics (JA)
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Recent Submissions
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Procurement Financing and SMEs Growth: Insights from Public Procurement Practices in Nyamira County, Kenya
(International Journal of Finance and Accounting,, 2026)Access to procurement financing remains one of the most pressing challenges hindering the growth of Small and Medium Enterprises (SMEs) in Kenya. Despite deliberate policy interventions aimed at increasing SME participation ... -
Nexus between Service Quality and Graduate Student Retention in Selected Universities in Kenya
(THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT, 2024)Higher education has been identified as a veritable vehicle for the growth of economies and fostering development internationally. Customer satisfaction with the quality of services provided largely depends on the ability ... -
Effects of Relational Marketing Strategies on Marketing Performance of the Retail Banking Segment in Kenya
(IOSR Journal of Humanities and Social Science (IOSR-JHSS), 2025)Background: The banking industry plays a vital role in driving global economic transformation; however, its marketing performance has faced challenges due to inadequate diversification strategies, evolving customer and ... -
Effects of Emotional Marketing Strategies on Marketing Performance of the Retail Banking segment in Kenya
(IOSR Journal of Business and Management (IOSR-JBM), 2025)Background: The banking industry is crucial for global economic transformation, but its marketing performance has been slowing due to inadequate diversification strategies, changing customer and market dynamics, technological ... -
Effectiveness of Experiential Learning Strategy on Graduate Students’ Retention in Selected Universities in Kenya
(THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT, 2025)Higher education has been identified as a veritable vehicle for the growth of economies and fostering development internationally. Experiential marketing entails customer recognition in purchasing goods and services from ... -
Effect of Dispute Resolution by Consumer Federation of Kenya on Consumer Protection in Commercial Banks of Kenya.
(IOSR Journal Of Humanities And Social Science (IOSR-JHSS), 2025)Background: Many governments have yet to establish consumer protection laws, despite the financial services sector's expansion. This necessitates providing financial services clients with fundamental protections in order ... -
Role of supply chain collaboration on operational performance of manufacturing firms in Nairobi County, Kenya
(International Journal of Advance Research and Innovative Ideas in Education (IJARIIE), 2025)Supply chain collaboration has become a critical focus for manufacturing firms facing increasing disruptions that threaten operational performance. In an increasingly volatile global market, supply chain disruptions have ... -
Role of supply chain risk management on operational performance of manufacturing firms in Nairobi City County, Kenya
(International Journal of Advance Research and Innovative Ideas in Education (IJARIIE), 2025)Supply chain risk management has become a critical focus for manufacturing firms facing increasing disruptions that threaten operational performance. In an increasingly volatile global market, supply chain disruptions have ... -
Vulnerable or Resilient? A Study of the Livelihoods of Fishmongers Along The Dunga Beach, Kisumu County, Kenya
(International Journal of Development Research, 2025-03)This study examines the livelihoods of fishmongers at Dunga Beach on the banks of Lake Victoria in Kisumu County, emphasizing the dual themes of vulnerability and resilience within the framework of economic activities ... -
Development, State, and Ethnicity: A Framework for Comparative Analysis of the South Pacific and Northern Kenya
(International Journal of Development Research, 2025-03)This paper examines the intricate relationship between development, state formation, and ethnicity in the South Pacific and Northern Kenya to establish a framework for comparative research. Comparative approach was used ... -
Evaluation of Intervention Measures to Mitigate the Socio-Economic ImpactofWaterVesselAccidentsin Mbita Sub County, Kenya
(AfricanJournal of Empirical Research, 2024)For a long time, in many regions across the world, water vessel accidents have been on the rise hence has disrupted the socio-economic activities of many people. Indeed, a lot of properties and lives have been lost during ... -
Women Self-Help Groups as Catalyst for Rural Development in Homa Bay County, Kenya
(International Journal of Arts and Social Science, 2025-03)Women Self-Help Groups (WSHGs) have become instrumental in driving rural development, particularly in Homa Bay County, Kenya. They offer a unique model for addressing the socio-economic challenges faced by rural communities. ... -
Poverty Alleviation through Micro-Finance. A Case Study of Small-Scale Farmers in Owiro Farm, Nandi County
(International Journal of Arts and Social Science, 2025-03)Poverty alleviation remains a significant concern in rural Kenya, particularly for small-scale farmers who often face considerable challenges in accessing financial resources. This research examines the impact of micro-finance ... -
Servant Leadership And Organization Performance Of Faith Based Self Help Groups In Kirinyaga County
(European Journal of Business and Management, 2022)Organization performance has attracted attention in profit and non-profit organizations. In the current sporadic, complicated and dynamic business environment the need for swift and accurate decision making cannot ... -
RISK TAKING AND FIRM PERFORMANCE AMONG FAMILY OWNED ENTERPRISES IN NAIROBI COUNTY
(The Strategic Journal of Business & Change Management, 2017)Majority of the multinational corporations started as Family Owned Enterprises. Currently, the SMFEs sector in Kenya contributes over 70% of the country’s GDP. This is in spite of the many issues surrounding this vital ... -
RELATIONSHIP BETWEEN ENTERPRENUERIAL ORIENTATION AND PERFORMANCE OF FAMILY OWNED ENTERPRIES IN NAIROBI COUNTY
(Journal of Advance Research in Business Management and Accounting, 2021)Small and Medium Family-Owned Enterprises (SMFEs) are the engines of economic development through job creation and poverty reduction in any nation. Currently, the SMFEs sector in Kenya contributes over 70% of the country’s ... -
PROACTIVENESS AND PERFORMANCE OF FAMILY-OWNED ENTERPRISES IN NAIROBI COUNTY
(The Strategic Journal of Business & Change Management,, 2021)When proactiveness is properly implemented, it leads to high organization performance. A proactive firm takes the initiative to venture into new markets, exploiting them and becoming the market leader in that market ... -
Innovativeness and Firm Performance among Family Owned Enterprises in Nairobi County
(European Journal of Business and Management, 2017)Small and Medium Family Owned Enterprises (SMFEs) are the engines of economic development through job creation and poverty reduction in most developing countries. Majority of the multinational corporations started as ... -
Effects of Value Chain Design on Performance of Improved Indigenous/Kienyenji Chicken in Kirinyaga County
(AJOBEI, 2022)Access to inputs would potentially aid in achieving desired output for improved chicken farmers. This study investigated the effect of value chain design on performance of improved indigenous (kienyeji) chicken in Kirinyaga ... -
CHALLENGES FACING YOUTH ENTERPRISE PERFORMANCE IN NYERI COUNTY
(Reviewed Journal International of Business Management, 2021)The youth forms a large proportion of the Kenyan population. Though it is supposed to be the most productive, majority are unemployed. The main objective of the study was to establish the challenges facing youth enterprises in ...
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