| dc.contributor.author | Kinyanjui, Sarah | |
| dc.contributor.author | Muraru, Irene | |
| dc.date.accessioned | 2026-03-10T07:23:02Z | |
| dc.date.available | 2026-03-10T07:23:02Z | |
| dc.date.issued | 2025 | |
| dc.identifier.issn | 2321–8916 | |
| dc.identifier.uri | http://repository.mut.ac.ke:8080/xmlui/handle/123456789/6594 | |
| dc.description.abstract | Higher education has been identified as a veritable vehicle for the growth of economies and fostering development
internationally. Experiential marketing entails customer recognition in purchasing goods and services from an entity
after the stimulation accruing from an emotional interaction. The study sought to carry out an analysis of the
effectiveness of experiential marketing strategy on graduate student retention in Kenya. The study employed a
descriptive design, and the stratified random sampling method was used for sampling purposes. Data was collected
by using questionnaires and it was analyzed by using descriptive and inferential statistics. The ability of the
institutions to carry out practical learning with a view to enabling the students to acquire the requisite skills was
confirmed by most of the respondents. Universities should put in place provisions for practical learning and
instruction as a medium of knowledge impartation to enhance the student's skill levels. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT | en_US |
| dc.subject | Experiential marketing, graduate students’ retention, Kenyan universities, experiential learning | en_US |
| dc.title | Effectiveness of Experiential Learning Strategy on Graduate Students’ Retention in Selected Universities in Kenya | en_US |
