Journal Articles (THM)

Influence of travel motivation aspects on destination loyalty of domestic tourists’ visiting Coast region, Kenya

Wang’ombe, Lawrence; Njoroge, Joseph; Agufana, Peace (International Journal of Novel Research in Marketing Management and Economics, 2022)

Despite the marginal growth recorded in the tourism sector in Kenya, the domestic visits and estimates fall far below targets and expectations due to a number of reasons affecting tourism demand at this level. The specific ...

Sports Tourism Events and Socio-economic Well-being of the Host Communities: Motivations and Benefits from an Emerging Destination

Wanyonyi, Lilian; Njoroge, Joseph M.; Juma, Richard (Events and Tourism Review, 2021)

Travel and tourism industry has been considered as a major catalyst for local community development. As an alternative way of involving the host community in tourism activities directly, sports tourism aims to enable the ...

Assessment of Co-Joint Factors Influence on Guests' Choice of Fine Dining Restaurants in Kenya

Kung'u, Samson Kuria; Muiruri, Joseph Njoroge; Makori, Andrew; Mapelu, Isabella (African Journal of Hospitality, Tourism and Leisure., 2022)

There is limited data and studies that have assessed the co-joint influence of social media applications, social demographic, and individual factors on guests' choice of fine dining restaurants. Previous studies have shown ...

Sports Tourism Events and Socio-economic Well-being of the Host Communities: Motivations and Benefits from an Emerging Destination

Wanyonyi, Lilian; Njoroge, Joseph M.; Otieno, Richard J. (Events and Tourism Review, 2021-06)

Travel and tourism industry has been considered as a major catalyst for local community development. As an alternative way of involving the host community in tourism activities directly, sports tourism aims to enable the ...

The role of emotions in food choice: How mood, stress and nostalgia can influence what we find appealing

Maina, Juliana Wanjiru. (The Pharma Innovation Journal, 2024-03-16)

Nutrition possesses a significant impact on the incidence of chronic disease, with unhealthy diets being associated with a higher risk for obesity and overweight, cancer, and cardiovascular disease. Dietary mannerisms are ...

Influence of Cognitive Destination Brand Image on Wildlife Park Attractiveness: A Case Study of the Amboseli-Tsavo Ecosystem, Kenya

Amwata, Dorothy A; Bulitia, Mathews G.; Wandaka, John K.M.; Okumu, Paul O. (INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS), 2023-08)

The attractiveness of a holiday destination motivates the development and growth of tourism in terms of tourists’ perceived value; however, the attractiveness of wildlife protected places, such as game parks, is little ...

Tourists Choice of Destinations and Willingness to Pay for Environmental Conservation

Ondieki, Eusabia B.; Amwata, Dorothy A.; Nyariki, Dickson M.; Bulitia, Godrick M. (Journal of Tourism & Hospitality, 2023-10)

Nakuru County is located in the central rift and has a diverse range of tourist attractions for investors and tourists. Although the attractions have economic benefits attributed to park entry fees already stipulated by ...

Contribution of Tourism Investments and their Impact on the Local Economies of Kenya: A Case Study of Nakuru County

Ondieki, Eusabia B.; Amwata, Dorothy A.; Nyariki, Dickson M.; Bulitia, Godrick M. (African Journal of Tourism and Hospitality Management, 2024-05-24)

Tourism development stimulates growth by attracting foreign direct investment and building new facilities and partnerships. This study sought to establish the contribution of hospitality and tourism investments to the local ...

Adoption of Digital Technologies as a Driver for Cost Leadership Strategy in Tour Firms within Nairobi City County, Kenya

Muiruri, Elijah G.; Ndivo, Rayviscic M.; Njoroge, Joseph M. (African Journal of Tourism and Hospitality Management, 2024-04)

Digital technologies play a major role in reducing the cost of operations in tour firms. The main focus of the study was to find out the adoption of digital technologies as a driver of cost leadership strategy in tour firms ...

Optimizing Experiential Quality to Drive Positive Post-Consumption Behaviours in Kenyan Theme Parks

Weru, J. N.; Njoroge, Joseph M.; Kariru, Antoneta N. (African Journal of Tourism and Hospitality Management, 2024-05)

Experience quality has become increasingly important, particularly for the theme park sector. This is because visitors' post-consumption behaviours are influenced by experiential quality, and this has an impact on theme ...

Visitor Profile: Shaping Experiential Quality, and Post-Consumption Behaviours in Kenyan Theme Parks

Weru, J. N.; Njoroge, Joseph M.; Kariru, Antoneta N. (African Journal of Tourism and Hospitality Management, 2024-05)

Visitor experiences are individual occurrences characterized by their subjective nature. As a result, each consumer has a unique perspective on the quality of experience depending on their visitor profiles. The literature ...

Contemporary Trends and Issues in The Hospitality and Tourism Industry

Kariru, Antoneta N. (2023-05-13)

Contemporary trends and issues in the hospitality and tourism industry often generate opportunities and challenges. The hospitality and tourism environments are constantly changing. Customers’ needs and preferences dictate ...

Stakeholders’ Role in the Adoption of Green Practices among Star Rated Hotels along Coastal Kenya: Partnerships and Collaborations

Irungu, Robert W.; Amwata, Dorothy A.; Njoroge, Joseph M. (2022-12)

The hospitality and tourism industry is one of the key economic sectors expected to take a leadership role in transforming the emerging green economy. Climate change impacts on ecological sustainability alongside considerable ...

Digital Marketing in The Hospitality Industry: Adoption, Use, Firm Performance and National Development

Kariru, Antoneta N. (Global Scientific Journals, 2022-09)

Digital marketing integrates electronic technology with traditional marketing concepts and covers strategies such as social media, video, content, affiliate, mobile and internet marketing. Embracing digital marketing can ...

Analysis of domestic tourists’ demographic and travel characteristics in Kenya

Wang'ombe, Lawrence; Njoroge, Joseph M.; Agufana, Peace Byrne (2022-09)

Demographic and travel characteristics are significant in forming the basis for market segmentation, positioning, and branding initiatives for a destination. This study sought to examine demographic and travel characteristics ...

Moderating Influence of Socio-Demographic Factors on the Relationship between Social Media Applications and Guests’ Choice of Fine Dining Restaurants

Kung'u, Samson K.; Njoroge, Joseph M.; Makori, Andrew; Mapelu, Isabella (2022-06)

The main purpose of this research was to determine the moderating influence of social demographic factors on guests’ choice of fine dining restaurants. A mixed-method (concurrent nested) was used to do the survey. Simple ...