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    Evaluation of Tour Guides Roles and Required Skills to Enhance Tourist Experience in Kenya

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    Date
    2021
    Author
    Kabii, Francis
    Wandaka, John K. M.
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    Abstract
    The purpose of the study is to examine why destinations conduct tour guiding services, techniques applied guiding and interpretation and finally to assess the skills and knowledge gap that exist. The study adopted an exploratory design and combined both qualitative and quantitative methods of data collection. The target group of the study was composed of safari guides, naturists; freelance whose terms of the contract were either permanent or temporary. The findings indicated that the popular methods of guiding and interpretation is briefing customers before, within and after the tour, which is used by majority (87% )of the respondents Despite most guides possessing a smartphone that are capable of uploading upload digital field guides most guides had not uploaded guiding software. The study recommends that safari guides be exposed to smart guiding technologies to complement other guiding methods.
    URI
    https://doi.org/10.36266/JTSHR/124
    http://repository.mut.ac.ke:8080/xmlui/handle/123456789/6886
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    • Journal Articles (THM) [136]

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