| dc.contributor.author | kabii, Francis | |
| dc.contributor.author | Wandaka, John K.M. | |
| dc.contributor.author | Okello, Moses M. | |
| dc.date.accessioned | 2026-01-15T18:44:17Z | |
| dc.date.available | 2026-01-15T18:44:17Z | |
| dc.date.issued | 2019 | |
| dc.identifier.issn | 2454-8236 | |
| dc.identifier.uri | https://www.wjir.org/download_data/WJIR0602030.pdf | |
| dc.identifier.uri | http://repository.mut.ac.ke:8080/xmlui/handle/123456789/6953 | |
| dc.description.abstract | The main objective of the paper was to examine factors that influence tour guide performance in Kenya. This study is unique in the sense that it investigated a category of employees most of whom were in part-time and temporal employment. It examined tour job benefits and investigated how the benefits influence their job satisfaction and performance. The study applied both exploratory and descriptive designs. A total of 310 questionnaires were distributed where 250 were completed and returned. Binary logistic regression was used to analyze and generate a regression model. The findings indicated that job satisfaction influenced 13 % to 24 % of the guide’s performance and those satisfied with their job were 3.935 times more likely to perform better than those dissatisfied. There was a positive correlation between job satisfaction and performance. The finding points that guide who were insured had a higher level of job satisfaction, (e-1.502= 0.223) which increased their performance odds by 77%, while having career development as a benefit increased satisfaction (e1.924 = 6.851) and also increased performance odds by 585%. Tour guides who were given on-job training as a benefit were more satisfied (e -1.557 = 0.211) which increased performance odd by 78.9%. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | World Journal of Innovative Research | en_US |
| dc.subject | Tour Guides, Job Satisfaction, Influence Performance. | en_US |
| dc.title | Influence of Tour Guide Job Satisfaction on their Performance | en_US |
| dc.type | Article | en_US |
