Journal Articles (THM): Recent submissions
Now showing items 1-20 of 102
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Examining the Relationship between Service Quality and Behavioural Intentions in Game Lodges
(East African Journal of Business and Economics, 2025)Providing high-quality services in game lodges promotes customer satisfaction and, subsequently, favourable behavioural intentions, leading to enhanced business performance, including market share and profitability. Practical ... -
Demographic Characteristics and Service Quality Perceptions in Game Lodges
(African Journal of Tourism and Hospitality Management, 2025)Customer demographic characteristics are key determinants of consumers’ behaviour and play an important role in differentiating customer needs and service quality perception. Providing high-quality services in game ... -
HOTEL EMPLOYEE OPERATIONS INVOLVEMENT AND ITS CONSEQUENCE ON HOTEL PERFORMANCE: A CASE STUDY OF CLASSIFIED HOTELS IN NAKURU COUNTY, KENYA
(International Journal of Economics, Commerce and Management, 2020)With increased competition within the business environment, many businesses world-wide are struggling to survive through searching for mechanisms and ways to increase their creativity, innovativeness and competitiveness. ... -
The Efficacy of Heritage Interpretation at the Lalibela Rock-Hewn Churches in Ethiopia: exploring the need for integrating ICTmediation
(International Journal of Religious Tourism and Pilgrima, 2016)The inscription of a property in the World Heritage List serves as a recognition of its Outstanding Universal Value (OUV). Such recognition gives visitors the expectation that visiting the site would be a unique experience ... -
Examining Kenya’s Tourist Destinations’ Appeal: the Perspectives of Domestic Tourism Market
(Tourism & Hospitality, 2012)Kenya’s tourism activity has always been centered on the coastal beaches and a few game parks despite of being endowed with a unique combination of tourist attractions spread throughout the country. Noting this skewed nature ... -
Examining Kenya’s Tourist Destinations’ Appeal: the Perspectives of Domestic Tourism Market
(Tourism & Hospitality, 2012)Kenya’s tourism activity has always been centered on the coastal beaches and a few game parks despite of being endowed with a unique combination of tourist attractions spread throughout the country. Noting this skewed nature ... -
Environmental Contribution of Urban Tourism Development in Nairobi City County – Kenya
(INTERNATIONAL JOURNALS OF ACADEMICS & RESEARCH, 2023)Urban tourism has been explored extensively in the past 20 years. Minimal attention has been directed to urban tourism which occurs in the urban areas. In recent years the impacts of tourism development on cities environment ... -
Efficacy of Codes of Conduct in Promoting Responsible Tourism Practices Within the Mount Kenya World Heritage Site
(IOSR Journal Of Humanities And Social Science, 2022)The objective of this study was to examine the effectiveness of the existing codes of conducts in promoting responsible tourism practices in Mount Kenya World Heritage Site. The study focused on the dissemination strategies ... -
Effects of the Covid-19 Crisis Preparedness and Recovery Strategies on Tour Operators’ Business Continuity in Nairobi County, Kenya
(IOSR Journal of Business and Management, 2023)The Covid-19 pandemic has caused significant disruptions in the global tourism industry, prompting countries to develop strategies to get back to operation. This study focused on the effects of Covid-19 management ... -
Effect of Service Quality on Behavioral Intentions among Budget Hotels in Machakos County, Kenya
(INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE, 2025)The hospitality industry through its budget hotel segment, maintains its fundamental role to boost tourism and support economic development across the globe and within Kenya. The main concern for budget hotels is retaining ... -
ECONOMIC EMPOWERMENT OF COMMUNITIES THROUGH TOURISM: A PRO-POOR TOURISM VALUE CHAIN APPROACH
(Advances in Hospitality and Tourism Research (AHTR), 2015)A number of constraints continue to limit participation of the local people to tourism and travel activities in the less and developing countries. Addressing such constraints has over time formed the focus of development ... -
Cost Reduction Strategies and Guest Satisfaction among Hotels in the Coast Region of Kenya
(Journal of Hospitality and Tourism, 2022)Purpose: The increase in operations cost in Kenya has seen some hotels close while others lose guests. In addition, poor customer relationship management and the loss of accreditations issued early are thought to be a ... -
Contribution of Adventure Recreation Infrastructure to Sustainable Rural Livelihood in Nyeri, Kenya
(African Journal of Tourism and Hospitality Management, 2023)It is becoming more common for governments to acknowledge adventure tourism as a strategy for responsible and sustainable economic growth that is beneficial to society. This form of tourism has the potential to improve ... -
AN INTEGRATED SERVQUAL AND GAP MODEL IN EVALUATING CUSTOMER SATISFACTION IN BUDGET HOTELS IN NAIROBI COUNTY, KENYA
(International Academic Journal of Arts and Humanities, 2017)Increasingly, hotel industry has witnessed rapid growth in the 21stcentury and as result competition within the industry has also intensified. This competition has been fueled by the preoccupation of service and interviews. ... -
Adoption of Digital Technologies as a Driver for Cost Leadership Strategy in Tour Firms within Nairobi City County, Kenya
(African Journal of Tourism and Hospitality Management, 2024)Digital technologies play a major role in reducing the cost of operations in tour firms. The main focus of the study was to find out the adoption of digital technologies as a driver of cost leadership strategy in tour ... -
Contribution of Adventure Recreation Infrastructure to Sustainable Rural Livelihood in Nyeri, Kenya
(African Journal of Tourism and Hospitality Management, 2023)It is becoming more common for governments to acknowledge adventure tourism as a strategy for responsible and sustainable economic growth that is beneficial to society. This form of tourism has the potential to ... -
Moderating Effect of Government Policies and Regulations on the Relationship between Diversification Strategies and Organizational Performance among Star Rated Hotels in the Kenyan Coast
(INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE, 2024)Nowadays, organizations must exploit opportunities and avoid risks by applying relevant strategies and developing various strategic approaches that will improve their competitive edge and overall performance. One of the ... -
he Mediating Role of Behavioural Intentions on the Relationship between EcoFriendly Perceptions and Behaviour of Guests in Eco-Rated Camps at the Maasai Mara National Reserve, Kenya
(African Journal of Tourism and Hospitality Management, 2024)The study sought to establish the mediating role of behavioural intentions on the relationship between eco-friendly perceptions and behaviour of guests in ecorated camps at the Maasai Mara National Reserve (MMNR) in Kenya. ... -
Nexus between Guest Satisfaction and Behavioural Intentions in Budget Hotels in Machakos County, Kenya
(African Journal of Tourism and Hospitality Management,, 2025)Limited resources with rising competition make it difficult for budget hotels to maintain guest satisfaction and build customer loyalty. Guest behavioural intentions and perceptions are constantly changing and budget ... -
Effect of Service Quality on Behavioral Intentions among Budget Hotels in Machakos County, Kenya
(INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS), 2025)The hospitality industry through its budget hotel segment, maintains its fundamental role to boost tourism and support economic development across the globe and within Kenya. The main concern for budget hotels is retaining ...