Browsing School of Tourism and Hospitality Management (PT) by Issue Date
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Marketing models for performance among four and five star Hotels in Kenya
(2016)Kenya has been slow in adjusting to the external hospitality environment and adopting competitive marketing strategies as evidenced by the higher growth of tourism in competitor countries. Marketing models such as the four ... -
An Assessment of Social Media Platforms on Guests’ Choice of Fine Dining Restaurants in Selected Cities in Kenya
(2022-10)Despite the popularity of Social Media Platforms, limited data and studies have assessed the influence of Social Media Platforms on guests' choice of fine dining restaurants. Fine dining restaurants are defined as exceptional ... -
Environmental Commitment and Adoption of Green Practices Among Star-Rated Hotels Along the Kenyan Coast
(2022-10)The hospitality and tourism industry is one of the key economic sectors expected to take a leadership role in transforming the emerging green economy. The economic pillar of Vision 2030 in Kenya acknowledges the crucial ... -
Efficacy of Travel Motivation on Destination Loyalty Among Domestic Tourists in the Coast Region of Kenya
(2022-11)Despite the marginal growth recorded in the tourism sector in Kenya, the domestic visits and estimates fall far below the expectations. This study aimed at assessing the efficacy of travel motivation on destination loyalty ...
