An Institutional Repository (IR) is a digital service that collects, preserves, and distributes digital material. It serves as the home for the intellectual output of MUT academic communities, and will ultimately include digital dissertations, faculty publications, digital special collections, open access publications, open educational resources and much more.
Communities in Research Archive
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Application of destination choice model: Factors influencing domestic tourists destination choice among residents of Nairobi, Kenya
(Elsevier, 2011)The objective of this study was to assess the status of Kenya’s tourist destinations and the factors that determine their choices among the residents of Nairobi. The study adopted a cross-sectional descriptive survey ... -
INFLUENCE OF STRATEGIC DECISIONS ON THE COMPETITIVE INSURANCE MARKET DYNAMICS IN KENYA
(The Strategic Journal of Business & Change Management, 2018)The study sought to establish the effect of strategic decisions on the competitive insurance market dynamics in Kenya. To explore the influence of strategic decisions on competitive insurance market dynamics, the researcher ... -
Influence of Service Quality on Emotional Satisfaction in Game Lodges
(Journal of Hospitality and Tourism, 2023)Purpose: Service quality in game lodges context elicit customers’ emotional satisfaction, which subsequently influences consumer behavior such as revisit intentions and WOM recommendations. Service quality research has ... -
Impact of Related Diversification Strategies on Organizational Performance among Star Rated Hotels in the Kenyan Coast
(Journal of Hospitality and Tourism, 2023)Purpose: For any organization to succeed in the present competitive and ever-changing business environment, understanding the risks, opportunities, and strength posed by the external environment is inevitable. ... -
Tourism as a Factor in the Development of Cultural Integration between Tajikistan and Uzbekistan
(Journal of Tourism and Environmental Sustainability, 2024)The aim of this study is to provide evidence on the role and contribution tourism can make towards promoting cultural integration between Tajikistan and Uzbekistan. Through historical context, recent tourism planning ...
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