An Institutional Repository (IR) is a digital service that collects, preserves, and distributes digital material. It serves as the home for the intellectual output of MUT academic communities, and will ultimately include digital dissertations, faculty publications, digital special collections, open access publications, open educational resources and much more.
Communities in Research Archive
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Building Trust in AI: How Ethics, Standards, and Blockchain are Redefining Global Governance
(International Journal of Computer and Information Technology, 2026)The rapid advancement of Artificial Intelligence (AI) has amplified concerns around trust, transparency, and accountability in automated decision-making systems. This paper explores the foundational concept of AI with ... -
Procurement Financing and SMEs Growth: Insights from Public Procurement Practices in Nyamira County, Kenya
(International Journal of Finance and Accounting,, 2026)Access to procurement financing remains one of the most pressing challenges hindering the growth of Small and Medium Enterprises (SMEs) in Kenya. Despite deliberate policy interventions aimed at increasing SME participation ... -
Nexus between Service Quality and Graduate Student Retention in Selected Universities in Kenya
(THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT, 2024)Higher education has been identified as a veritable vehicle for the growth of economies and fostering development internationally. Customer satisfaction with the quality of services provided largely depends on the ability ... -
Effects of Relational Marketing Strategies on Marketing Performance of the Retail Banking Segment in Kenya
(IOSR Journal of Humanities and Social Science (IOSR-JHSS), 2025)Background: The banking industry plays a vital role in driving global economic transformation; however, its marketing performance has faced challenges due to inadequate diversification strategies, evolving customer and ... -
Effects of Emotional Marketing Strategies on Marketing Performance of the Retail Banking segment in Kenya
(IOSR Journal of Business and Management (IOSR-JBM), 2025)Background: The banking industry is crucial for global economic transformation, but its marketing performance has been slowing due to inadequate diversification strategies, changing customer and market dynamics, technological ...
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