Marketing models for performance among four and five star Hotels in Kenya

Abstract

Corporate social responsibility as a major aspect of societal marketing is under explored and under reported in the hospitality industry in Kenya. This article compiles primary and secondary data on corporate social re-sponsibility in four and five star hotels in Kenya by adopting surveys and moreover exploring the hotels’ websites and administering open ended questionnaires to a convenient sample of one hundred and two man-agers. The study concluded that the hotels have widely embraced corporate social responsibility as a tool for enhanced financial and non-financial performance.