MUT Institutional Repository (IR)

MUT IR serves as the home for the intellectual output of MUT academic communities, and will ultimately include digital dissertations, faculty publications, digital special collections, open access publications, open educational resources and much more.

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1. Journal Articles 1349 2. Books and Book Chapters 95 3. Theses & Dissertations 138 4. Conference/ Workshops /Seminar/ Proceedings 87 5. Institutional Memory 42 6. Speeches and Lectures 39 7. Policies / Reports / Statutes 3 8. Projects & Business plan 0 9. Government publications 0

Recent Submissions

Access status: Open Access ,
Influence of Learning Strategies on Academic Achievement of Final Year Aviation College Students in Mombasa County, Kenya
(East African Journal of Education Studies, 2026-05-19) Onditi,Evans Ojiambo; Abillah,Isaiah
Learning strategies are used by learners to achieve their academic goals. This study sought to establish the influence of learning strategies on the academic performance of final year aviation college students in Mombasa County. The specific objectives of the study were to establish the influence of the deep learning strategy on academic achievement and to determine the influence of the surface learning strategy on academic achievement. The study was based on the Experiential Learning Theory. This theory was relevant to the study because it places the subject to be learned at the centre to be experienced by both the learner and the instructor, which tends to be the case in aviation-related courses. The study adopted a positivist research philosophy because it involved quantitative data collection and analysis. The researcher was also independent. A cross-sectional research design was adopted by the study, and the target population was the aviation colleges licensed by TVETA to operate in Mombasa County, and there were three (3) in number. The sample size was 130 students, and those who responded were 109. This translated to an 84% response rate, which was excellent. Data analysis was done using simple linear regression analysis. The results of the simple linear regression analysis indicated that the deep learning strategy positively and significantly affected academic achievement (F = 22.384, p = 0.000, t = 4.731, p = 0.000). Surface learning strategy was found to have a positive but insignificant influence on academic achievement (F = 1.475, p = 0.227, t = 1.1214, p = 0.227). This led the study to reject H01, which stated that the deep learning strategy has no significant influence on academic achievement. However, the study failed to reject H02, which stated that the surface learning strategy has no significant influence on academic achievement. The findings of this study will add to the existing body of knowledge on learning strategies and academic achievement and can also be used in policy formulation by stakeholders of the CompetencyBased Education and Training in Kenya. The researcher recommended that first year college and university students be taken through workshops on learning strategies so that they are well informed about the influence that their choice of learning strategies will have on their ability to achieve their academic goals. The researcher also suggested that future studies should consider investigating the moderating or mediating influence of academic
Access status: Open Access ,
Green Promotion Practices and Competitive Advantage of Milk Processing Firms in Central Region Economic Bloc, Kenya
(East African Journal of Business and Economics, 2026-08-24) Kamau, Jolly Florence Wanjiru; Onditi, Evans Ojiambo; Muhoro, Priscillah
In today’s dynamic business environment, competitive advantage is increasingly recognised as a multi-dimensional construct encompassing cost efficiency, differentiation, innovation and market responsiveness. The objective of this study was to establish the effect of green promotion practices on competitive advantage of milk processing firms in the Central Region Economic Bloc, Kenya. The study was anchored on the Resource-Based Theory. The study adopted a cross-sectional survey design. The study location was the 10 counties that form the Central Region Economic Bloc. The target population was the milk processing firms licensed by the Kenya Dairy Board and which have operations within the Central Region Economic Bloc. Data from the Kenya Dairy Board as at August 2025 indicated that there were 55 milk processing firms operating within the bloc. A census of the target population was conducted. Data collection was done using a structured questionnaire through drop and pick-up later method. The respondents were persons in charge or heading the marketing function within the milk processing firms due to their knowledge and expertise in the variables under study. Data analysis was done using linear regression analysis. The response rate of the study was 83.6%. Results indicated that green promotion practices had a positive and significant effect on competitive advantage of the milk processing firms (B = 0.639, t = 6.793, p = 0.000). This led to the rejection of the null hypotheses of the study, which stated that green promotion practices have no statistically significant effect on competitive advantage of milk processing firms in Central Region Economic Bloc of Kenya. The study concluded that green promotion practices have a positive and statistically significant effect on competitive advantage of milk processing firms in Central Region Economic Bloc. Based on these findings, the study recommends that milk processing firms should prioritise strategic investment in credible green promotion initiatives and integrate environmental communication into their overall marketing strategies. It further recommends that policymakers, including the Kenya Dairy Board, the National Environment Management Authority and the Kenya Bureau of Standards, should strengthen policy frameworks, eco-labelling standards and consumer awareness programmes to support effective green promotion, while industry associations should facilitate capacity building and the dissemination of best practices in sustainability communication. Future research should employ qualitative or mixed-methods approaches and replicate the study in different industries and geographical contexts.
Access status: Open Access ,
Green Product Practices and Performance of Food and Beverage Manufacturing Firms in Kenya
(East African Journal of Business and Economics, 2026-08-14) Mandila, Lydia Khakasa; Onditi, Evans Ojiambo; Ombuki, Charles
This study examines the effect of green product practices on the performance of food and beverage manufacturing firms in Kenya. The study was anchored on the Natural Resource-Based View and the Stakeholder Theory. The theoretical framework explains the relationship between green product practices and firm performance. The target population was 192 food and beverage manufacturing firms registered by the Kenya Association of Manufacturers. A census was conducted since the target population was relatively small. A cross-sectional survey design was adopted, and data were collected using structured questionnaires from heads of marketing as the respondents in the respective firms. The study response rate was 164 food and beverage manufacturing firms in Kenya, representing 85.4%. Data were analysed using descriptive and inferential statistical techniques. The null hypotheses tested were rejected since the p-value was less than the 5% significance level. The findings showed that green product practices had a positive and significant effect on the financial and non-financial performance of the firms. The study concluded that green product practices are a significant determinant of financial and non-financial performance. This signifies green product practices as eco-friendly initiatives with economic gains. The study provides new empirical findings that can add value to the body of knowledge. The study recommendations urge marketing managers of listed firms to build a strong case for sustainability, where the green products strategy is incorporated into the main business strategy of the firms for financial and non-financial benefits associated with the green product strategy. Further, the study recommends that policymakers provide incentives to support the implementation of green product practices across the manufacturing sector.
Access status: Open Access ,
Green Pricing Practices and Performance of Food and Beverage Manufacturing Firms in Kenya.
(International Journal of Business Management and Economic Review, 2026-07-16) Mandila, Lydia Khakasa; Onditi, Evans Ojiambo; Ombuki, Charles
Green pricing is still a cornerstone for manufacturing firms to promote greener innovations and improve the firms' financial and non-financial performance. However, existing empirical evidence on the relationship between green pricing practices and performance improvements of food and beverage manufacturing companies in Kenya remains limited. This study examined the effect of green pricing practices on the financial and non-financial performance of food and beverage manufacturing firms in Kenya. The study used the Natural Resource Based View and Institutional theory to carry out census of all 192 food and beverage manufacturing firms registered by Kenya Association of Manufacturers as of 2025. A cross-sectional research design was used, and structured questionnaires were used for data collection from the heads of marketing departments. The study received 164 responses (85.4% response rate). Descriptive and inferential statistics were used for data analysis. The results showed that the green pricing had a positive and significant influence on the financial and non-financial performance, thus rejecting the null hypotheses. Therefore, green pricing practices significantly form the basis for determining firm’s financial and non-financial performance. It suggests incorporating costs of eco-labels, premium pricing, and customers' willingness to pay into pricing models to encourage sustainability and long-term firm performance.
Access status: Open Access ,
Green Distribution Practices and Performance of Food and Beverage Manufacturing Firms in Kenya
(2026-07-13) Mandila, Lydia Khakasa; Onditi, Evans Ojiambo; Ombuki, Charles
Green distribution practices are increasingly strategic areas of focus for firms seeking to improve Sustainability and firm performance. However, empirical evidence on their influence on Kenya's food and beverage manufacturing remains limited. This examined the effect of green distribution practices on the financial and non-financial performance of food and beverage manufacturing firms in Kenya. Using the Natural Resource Based View and Institutional Theory, the study used cross-sectional design and took a census of 192 firms registered with Kenya Association of Manufacturers. The study employed structured questionnaires, which were filled out by the heads of marketing, and 164 questionnaires were retrieved (85.4% response rate). Simple regression analysis showed that the relationship between green distribution practices and financial performance and non-financial performance was positive and significant. The study suggests boosting regulatory environment, minimizing greenwashing, and improving managers' use of clean distribution channels, e-commerce, and safe disposal of products for long-term firm performance.