Corporate Social Responsibility in Four and Five Star Hotels in Kenya

Abstract

Corporate social responsibility as a major aspect of societal marketing is under explored and under reported in the hospitality industry in Kenya. This article compiles primary and secondary data on corporate social responsibility in four and five star hotels in Kenya by adopting surveys and moreover exploring the hotels' websites and administering open ended questionnaires to a convenient sample of one hundred and two managers. The study concluded that the hotels have widely embraced corporate social responsibility as a tool for enhanced financial and non-financial performance.