Influence of Training on Uptake of products and services via Digital Strategies

Abstract

Training involves learning exercises intended to have a significant effect at work or a role that one is already performing. When a new product or service is launched, customers are also guided in the customer training process. In other cases, some clients receive self-paced training, which has proven to be successful. The study investigated the influence of training strategy on the uptake of bank products and services via digital strategies. The study gathered primary data through questionnaires. The study adopted a descriptive research design. Descriptive and inferential statistics were used to analyze quantitative data. A simple univariate regression was applied, and a beta coefficient generated was 0.122. The research concluded that training was a good strategy to increase the uptake of products and services via digital platforms. The study recommends that; the bank should continue training customers to maximize the usage of products and services in commercial banks' digital space, further research be conducted on the influence of training on overall bank performance and a policy be formulated to include training on the product package offered by the bank.