MUT REPOSITORY: Recent submissions
Now showing items 41-60 of 1609
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POLICY IMPLEMENTATION BARRIERS FOR MOUNTAIN TOURISM DESTINATIONS; CASE OF MOUNT KENYA WORLD HERITAGE SITE
(Journal of Tourism & Sports Management (JTSM), 2021-12)The aim of this study is to identify the existing barriers towards successful policy implementation in Mount Kenya World Heritage Site. The study adopted descriptive research design with both qualitative and quantitative ... -
Efficacy of Codes of Conduct in Promoting Responsible Tourism Practices Within the Mount Kenya World Heritage Site
(IOSR Journal Of Humanities And Social Science (IOSR-JHSS), 2022-02)The objective of this study was to examine the effectiveness of the existing codes of conducts in promoting responsible tourism practices in Mount Kenya World Heritage Site. The study focused on the dissemination strategies ... -
HOTEL EMPLOYEE OPERATIONS INVOLVEMENT AND ITS CONSEQUENCE ON HOTEL PERFORMANCE: A CASE STUDY OF CLASSIFIED HOTELS IN NAKURU COUNTY, KENYA
(International Journal of Economics, Commerce and Management, 2020-04)With increased competition within the business environment, many businesses world-wide are struggling to survive through searching for mechanisms and ways to increase their creativity, innovativeness and competitiveness. ... -
Moderating Role of Organizational Size on the Influence of Customer Orientation on Performance of Classified Accommodation Facilities in the Coast Region of Kenya
(IOSR Journal of Business and Management (IOSR-JBM), 2019-06)The main motivation of this study was the limited research studies on the relationship between CRM dimensions and accommodation facilities performance and the need to establish how the classified accommodation facilities ... -
Influence of Customer Relationship Management Dimensions on Performance of Classified Accommodation Facilities in Kenya
(IOSR Journal of Business and Management (IOSR-JBM), 2019-06)Although implementation of CRM has the potential to improve organizational performance, this is not well established in the hospitality industry in Kenya where the performance in the sector is requires key attention. There ... -
Innovation Capabilities and Process Design for Business Model Transformation in Kenyan Insurance companies: A Service Dominant Logic Paradigm
(Journal of Information and Technology, 2019-06)The study focused on the application of operant resources (i.e., knowledge and skills) as the exchange driver in insurance marketing. In a S-D dimension environment, the marketing and non-marketing disciplines were ... -
INFLUENCE OF STRATEGIC DECISIONS ON THE COMPETITIVE INSURANCE MARKET DYNAMICS IN KENYA
(The Strategic Journal of Business & Change Management., 2018-07)The study sought to establish the effect of strategic decisions on the competitive insurance market dynamics in Kenya. To explore the influence of strategic decisions on competitive insurance market dynamics, the researcher ... -
An Integrated Servqual and Gap Model in Evaluating Customer Satisfaction in Budget Hotels in Nairobi City County, Kenya
(International Journal of Current Aspects,, 2019)Increasingly, hotel industry has witnessed rapid growth in the 21stcentury and as a result competition within the industry has also intensified. This competition has been fueled by the preoccupation of service quality to ... -
Tourism Governance in Transition Period: Restructuring Kenya's Tourism Administration from Centralized to Devolved System
(Tourism Planning & Development, 2020)This study sought to examine the efficacy of tourism administration within Kenya’s devolved system of government. The study was based on content analysis of official documents and websites from the national and county ... -
The Efficacy of Heritage Interpretation at the Lalibela Rock-Hewn Churches in Ethiopia: exploring the need for integrating ICT-mediation
(International Journal of Religious Tourism and Pilgrimage:, 2016-07)The inscription of a property in the World Heritage List serves as a recognition of its Outstanding Universal Value (OUV). Such recognition gives visitors the expectation that visiting the site would be a unique experience ... -
Rethinking local community involvement in tourism development
(Annals of Tourism Research, 2016)Tourism is a significant sector in the development of low income countries and poor communities within them (UN, 2001; UNWTO & SNV, 2010; Zhao & Ritchie, 2007). The industry brings consumers to the producers at the ... -
Stakeholders’ perspectives on the adoption of a regional framework for tourism development within the horn of Africa
(Tourism Planning & Development, 2016)The tourism industry has been identified as a potential vehicle for economic development and poverty alleviation in Sub-Sahara Africa. However, hitherto, countries have been pursuing their respective tourism development ... -
ECONOMIC EMPOWERMENT OF COMMUNITIES THROUGH TOURISM: A PRO-POOR TOURISM VALUE CHAIN APPROACH
(Advances in Hospitality and Tourism Research (AHTR), 2015)A number of constraints continue to limit participation of the local people to tourism and travel activities in the less and developing countries. Addressing such constraints has over time formed the focus of development ... -
The strategic response by travel agents in Kenya to opportunities and threats of ICT developments
(African Journal of Hospitality, Tourism and Leisure, 2015)While the advent of ICT has produced mixed results for the travel agency businesses, one of the differentiating factors has been how different businesses have strategically responded to the new business environment. In ... -
From National to Regional Tourism Development Focus in Kenya: Examining the Challenges and Opportunities
(Tourism Planning & Development, 2013)Despite Kenya’s unique combination of tourist attractions spread throughout the country, the tourism activity in the country has always been almost exclusively centred on two geographical regions: the coastal beaches and ... -
Application of destination choice model: Factors influencing domestic tourists destination choice among residents of Nairobi, Kenya,
(Tourism Management,, 2012)The objective of this study was to assess the status of Kenya's tourist destinations and the factors that determine their choices among the residents of Nairobi. The study adopted a cross-sectional descriptive survey design ... -
Examining Kenya’s Tourist Destinations’ Appeal: the Perspectives of Domestic Tourism Market
(Journal of Tourism & Hospitality, 2012)Kenya’s tourism activity has always been centered on the coastal beaches and a few game parks despite of being endowed with a unique combination of tourist attractions spread throughout the country. Noting this skewed nature ... -
Domestic Tourism in Kenya: An Application of Destination Choice Sets Theory
(LAP LAMBERT Academic Publishing, 2011-09) -
Equity: Ensuring Everyone Can Benefit from Coastal and Marine Tourism
(oceanpanel.org, 2022-06)
