| dc.description.abstract | This paper presents a systematic review of the intersection between artificial
intelligence (AI) and cultural tourism in Kenya, with a particular focus on the
Mount Kenya region. It examines the potential of AI to enhance sustainable
cultural tourism through digital heritage preservation, targeted marketing, and
enriched visitor experiences. The study employs a qualitative systematic review
methodology, analyzing peer-reviewed journal articles, policy documents, case
studies, and global best practices relevant to AI applications in cultural tourism.
Thematic analysis was used to identify recurring patterns, opportunities, and
challenges. The findings reveal that AI holds considerable promise in addressing
infrastructure gaps, enhancing inclusivity, and increasing the global visibility of
Kenya’s cultural heritage. Nonetheless, inadequate policy frameworks, inadequate
financial investment, and widespread digital illiteracy are among the substantial
challenges that have persisted. This study has made recommendations on the
formulation of a vigorous policy context, investing in digital capacity building,
and promoting public-private partnerships (PPTS) to realize an enabling
environment for AI-integrated cultural tourism in Kenya | en_US |
