| dc.description.abstract | Kenya’s flower export industry plays a critical role in the country’s economy, contributing significantly to GDP
and employment. However, the environmental impact of the sector, particularly its carbon footprint, has raised
concerns among global consumers and regulatory bodies. This paper explores the sources of carbon emissions in
the flower supply chain, including farming practices and transportation logistics, and evaluates strategies to
mitigate these impacts. Key solutions include the adoption of renewable energy, sustainable farming techniques,
and eco-friendly packaging. The paper also examines market and economic implications, highlighting the
opportunities presented by shifting consumer demands for sustainable products in European markets. Finally, it
emphasizes the importance of government policies, subsidies, and international partnerships in scaling
sustainability initiatives. By addressing these challenges, Kenya’s flower industry can balance its economic
significance with environmental responsibility, ensuring its long-term competitiveness in global markets. | en_US |
