• Login
    View Item 
    •   MUT Repository
    • Journal Articles
    • School of Tourism and Hospitality Management (JA)
    • Journal Articles (THM)
    • View Item
    •   MUT Repository
    • Journal Articles
    • School of Tourism and Hospitality Management (JA)
    • Journal Articles (THM)
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Influence of travel motivation aspects on destination loyalty of domestic tourists’ visiting Coast region, Kenya

    Thumbnail
    View/Open
    Influence of travel motivation aspects on destination loyalty of domestic tourists’ visiting Coast region, Kenya.pdf (435.9Kb)
    Date
    2022
    Author
    Wang’ombe, Lawrence
    Njoroge, Joseph
    Agufana, Peace
    Metadata
    Show full item record
    Abstract
    Despite the marginal growth recorded in the tourism sector in Kenya, the domestic visits and estimates fall far below targets and expectations due to a number of reasons affecting tourism demand at this level. The specific objective was to; examine the influence of socio-psychological and destination attributes on destination loyalty among domestic tourists in Kenya with an intention of providing prerequisite information on travel experiences and needs as per the study constructs. Simple random sampling technique was adopted for domestic tourists while data was collected using structured questionnaires. Data analysis carried out using various techniques such as; descriptive and inferential statistical techniques comprising t-test and simple linear regressions were used to examine the significance of the relationships between study variables. In this study, 400 questionnaires were distributed to domestic tourists, while the return rate was 92.7%. From the regression coefficients, results the socio-psychological factors and destination attributes were all significant predictors of destination loyalty at 5% level of significance since the p value was less than 0.0001. The model summary results indicated, R-square = 0.442, implying that socio-psychological and destination attributes factors explains 44.2% of destination loyalty. The null hypothesis was tested and rejected since the results indicated that socio-psychological factors and destination attributes have a significant influence on destination loyalty. It is evident from these findings that the socio-psychological aspects are more predominant when compared with destination attributes. Since, destination attributes and socio-psychological factors explain 44.2% of destination loyalty, 55.8% of the variation is still unexplained, thus the study recommends further study be conducted aimed at establishing other factors influencing destination loyalty.
    URI
    https://doi.org/10.5281/zenodo.7147601
    http://repository.mut.ac.ke:8080/xmlui/handle/123456789/6622
    Collections
    • Journal Articles (THM) [83]

    MUT Library copyright © 2017-2025  MUT Library Website
    Contact Us | Send Feedback
     

     

    Browse

    All of Research ArchiveCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    MUT Library copyright © 2017-2025  MUT Library Website
    Contact Us | Send Feedback