| dc.contributor.author | Njuguna, joseph | |
| dc.date.accessioned | 2026-03-16T10:40:50Z | |
| dc.date.available | 2026-03-16T10:40:50Z | |
| dc.date.issued | 2025 | |
| dc.identifier.issn | 2722-1423 | |
| dc.identifier.uri | http://repository.mut.ac.ke:8080/xmlui/handle/123456789/6610 | |
| dc.description.abstract | The way media portrays an issue through its use of language influences people’s
interpretations of the issue. Despite pandemic-induced teleworking having received
considerable media coverage, scholarly work on the media discourses surrounding this
phenomenon is rare. This study used thematic discourse analysis method to identify recurrent
themes of teleworking in media stories and explore how these themes were discursively
constructed. From a corpus of 54 stories from selected East African newspapers, three key
narratives were distilled: redefined productivity, work-life imbalance and digital readiness.
Results showed that these narratives created a contested discourse on the merits and demerits
of teleworking. While the dominant discourses mobilized the gain-frame to depict
teleworking as the cost-effective lifeline and future of work, counter-narratives underscored
teleworking’s consequences in alienating workers from themselves and the workplace,
entrenching work-life imbalance and perpetuating employer-employee tensions on
performance expectations. The study enriches scholarly debates on teleworking as the future
of work by demonstrating how this phenomenon was discursively constructed by media
through different players in the East Africa region and how such discourses inform effective
implementation of teleworking into the future of work. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | International Journal of Media and Communication Research (IJMCR) | en_US |
| dc.subject | Teleworking; COVID-19; East Africa; Newspapers; Discourse | en_US |
| dc.title | Discursive Construction of Pandemic-Induced Teleworking Implementation: Analysis of Media Discourse | en_US |
| dc.type | Article | en_US |
