Browsing Journal Articles (AE) by Subject "Electricity, Cost, Pricing, Strategies, Monopoly"

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RELATIONSHIP BETWEEN PRICING STRATEGIES AND VALUE PROPOSITION ENVIRONMENT BY KENYA POWER AND LIGHTING COMPANY PLC IN KENYA

Nyaga, Sheila Karimi; Muhoro, Priscilla W.; Mwangi, Caroline Igoki; Otieno, Dennis (International Journal of Management Studies and Social Science Research, 2024)

This research aimed to investigate the relationship between pricing strategies and the value proposition environment within Kenya Power & Lighting Company PLC. Specifically, it seeks to determine the impact of pricing ...