Browsing Journal Articles (AE) by Subject "Destination Brand Image Cognitive Image, Affective Image, And Conative Image Stakeholder Roles, Attractiveness Wildlife Parks"
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Influence Of Destination Brand Image and Stakeholders’ Role on Wildlife Parks’ Attractiveness in The Amboseli-Tsavo Ecosystem, Kenya
(Int Journal of Social Sciences Management and Entrepreneurship, 2024)Wildlife-based tourism significantly contributes to Kenya's tourism industry, particularly through attractions like the Big Five: elephant, lion, rhino, buffalo, and leopard. In 2019, the tourism sector directly contributed ...