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Factors Affecting The Choice Of Promotional Mix By Commercial Banks In Kenya: A Case Study Of Kenya Commercial Bank Limited
(2018-03)
Faced with intense competition in the market, commercial banks have engaged in aggressive marketing. This entails increased annual allocation for marketing promotion and competitive pricing of services. However, with reports ...
Knowledge Management As A Tool For Employee Retention In Saccos
(2018-03)
The environment in which organizations operate has clearly changed from predictability to uncertainty. Organizations want more from the best workers than their presence and their retention. In the co-operative sector, ...