| dc.description.abstract | Tourism is now recognized as being an economic activity of global
significance. As the importance of the activity has increased, so too has the
attention given to it by governments, organizations in both the public and
private sectors, and academics. This book is an introduction to a complex
and multi-faceted industry. It is written for two main audiences: for students
of tourism and for those employed in the industry who want to know more
about the structure, component activities, and environment within which
they work. The book aims to provide a comprehensive introduction to the
tourism industry to encourage further study and to stimulate interest in the
subject area. To advance these aims, the recommended ‘Further reading’ at
the end of each chapter is selective rather than comprehensive. | en_US |
