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Effects of Product Differentiation Strategies on Firm Product Performance: A Case of Kenya Seed Company (KSC), Kitale
(2015-09)
Firms within the same industry have been selling products that are good substitutes for each other, yet it is commonly the case that no firm within the industry sells a product that is identical to that sold by a competing ...
Credit Reference Bureau as the Factor Influencing the Profitability of Commercial Banks in Kenya: A Case of Standard Chartered Bank, Kenya
(2015-12)
The Kenyan banking sector was in the 1980's, 1990's and early 2000 riddled with numerous Non- Performing Loans (NPLs) portfolio which reduced the bank's profitability profoundly and led to the collapse of many banks Imperial ...
Factors Affecting Performance of Cut Flower Firms in Kenya: A Case of Maji Mazuri Flowers Ltd, Uasin Gishu County
(2016-06)
The flower firms in Kenya face high competition from those in the developed countries whose produce is deemed to be of quality. There is a need therefore to improve on the activities in Kenyan flower firms to gain competitive ...