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Social Media and Personal Branding of Gospel Musicians in Kenya
(2020-09)
The paper investigated the influence of social media on personal branding of gospel Musicians in Kenya. The objectives of the study were to establish the forms of social media used for personal branding, to identify the ...
Children with Disabilities in Kenyan Media: Lessons from the Abled Differently Programme
(University of Michigan Press, 2022)
The chapter explores how the national broadcaster Kenya Broadcasting Corporation Television (KBC TV), through its premier programme, Abled Differently, represents children with disabilities. Using media representation ...
Challenges Affecting the Effective Implementation of Vocational Education Program in Youth Polytechnics in Kenya
(2011-09)
The main purpose of this study was to identify the challenges affecting the effective
implementation of vocational education program in Kenyan Youth Polytechnics. The research work was limited to four randomly selected ...
Influence of Digital Technologies on Digital Transformation of Kenya Airways
(2020-12)
The purpose of the study was to determine the influence of digital technologies on digital transformation in Kenya Airways. The study was guided by the Unified Theory of Acceptance and Use of Technology (UTAUT) and the ...
Online Campaign in Kenya: Implementing the Facebook Campaign in the 2013 General Elections
(2015-07)
The study investigated the implementation of the Facebook campaign in general elections in Kenya. The study utilized the mixed methods sequential explanatory design. Quantitative data was drawn, followed by qualitative ...
Influence of Communication Patterns on Employee Performance in Selected Large Manufacturing Businesses in Eritrea
(2019-05)
Manufacturing businesses face challenges in terms of increasing productivity in which their products are competitive in the market. Particularly, the manufacturing businesses in Eritrea face challenges in terms of producing ...
Influence of Framing of the Hashtag on Public Opinion Formation on Socio-Political Issues in Kenya
(2017-12)
Purpose: The purpose of the study was to establish the influence of framing of the hashtag on public opinion formation on socio-political issues in Kenya.
Methodology: The study adopted the descriptive qualitative research ...
Print Media Managers’ Perception of Integration of New Media by Newspapers in Kenya
(2019-01)
The study examined print media managers’ perception of adoption of new media in newsrooms in Kenya. Integrating new media in print media houses can be traced back to 2009. However, few studies have examined the managers’ ...
The Forgotten: An Information Ecosystem Assessment for People with Disabilities in South Sudan
(2023-03)
Decades of conflict in South Sudan pre-and post-independence in 2011, poverty and poor access to services have increased the rate of disability and rendered People with Disabilities more marginalised and excluded because ...