Browsing by Subject "Technology Acceptance Model (TAM)"
Now showing items 1-1 of 1
-
Print Media Managers’ Perception of Integration of New Media by Newspapers in Kenya
(2019-01)The study examined print media managers’ perception of adoption of new media in newsrooms in Kenya. Integrating new media in print media houses can be traced back to 2009. However, few studies have examined the managers’ ...