Browsing by Author "Ocheing, A. A."

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    • Social Media and Personal Branding of Gospel Musicians in Kenya 

      Ocheing, A. A.; Ndeta, W.; Ndavula, John O. (2020-09)
      The paper investigated the influence of social media on personal branding of gospel Musicians in Kenya. The objectives of the study were to establish the forms of social media used for personal branding, to identify the ...