Browsing by Author "Ndavula, John"
Now showing items 1-11 of 11
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Betting Menace: Riddle of Television Advertising and University Students Betting Behaviour
Oduor, Nicholas Ochieng; Mberia, Hellen; Ndavula, John (International Journal of Communication and Public Relation, 2023)Purpose: To establish the influence of television’s testimonial advertisement technique on sports betting among the university students in Kenya. Methodology: The study used a mixed method design. In this case a ... -
Can Vernacular Radio Be Conflict Sensitive? An Analysis of Vernacular Radio Programming in Western Kenya
Ndavula, John; Lidubwi, Jackline U (Lexington Books, 2023)Vernacular radio in Kenya began in the pre-independence period in 1953 when the African Broadcasting Services was established to carry inclusive broadcast content to serve local Kenyan communities. However, it was not until ... -
Diffusion of COVID-19 Misinformation in Kenyan X Conversations
Ndavula, John; Munuku, Anne (International Journal of Communication and Public Relation, 2025)Purpose: The study set out to explore the role of X conversations in the spread of misinformation about the COVID-19 pandemic in Kenya. Methodology: The study was guided by the Rumor Theory. The study adopted a descriptive ... -
The duel on the ridges: How I met Ngugi wa Thiong’o
Ndavula, John (The Star, 2025-06-01) -
Influence Of The Hashtag Context On Public Opinion Formation On Sociopolitical Issues In Kenya
Munuku, Anne Wangari; Mberia, Hellen; Ndavula, John (Journal of Public Policy and Administration, 2017)Purpose: The purpose of the study was to determine how the context in which a hashtag is formulated the influences public opinion formation on sociopolitical issues in Kenya Methodology: The study adopted descriptive and ... -
Integrated Marketing Communication Strategies and Rebranding of Telkom Kenya
Kamau, Faith Wanjiru; Mberia, Hellen; Ndavula, John (International Journal of Communication and Public Relation, 2023)Purpose: The aim of this study was to establish the effectiveness of integrated marketing communication strategies on rebranding of Telkom Kenya from Orange. Methodology: Questionnaires and interview guides were used ... -
The Role of Vernacular Radio in Climate Change Information Dissemination in Semi-Arid Areas in Kenya
Ndavula, John; Lungahi, G. Esther (African Multidisciplinary Journal of Research (AMJR)., 2018)Frequent exposure to climate change makes the livelihoods of communities living in arid and semi-arid environments in Kenya vulnerable. These communities need access to climate information and support services, especially ... -
Technological Drivers of User-Generated Content in Local Film and Television Production in Kenya
Mulinya, Sheila Joy; Ndavula, John; Mutua, Joan (International Journal of Technology and Systems, 2025)Purpose: The aim of this study was to analyze the influence of technological factors of user-generated content (UGC) such as the accessibility of digital devices, internet connectivity as well as social media usage to ... -
Utilizing Social Media Platforms for Online Crisis Management: Focus on Always Pads Crisis of 2019
Mkamboi, Alice; Ndavula, John; Mwangi, Susan W. (African Multidisciplinary Journal of Research (AMJR), 2022)This paper is an in-depth analysis of how social media platforms can be used for online crisis management. It addresses an online social media crisis that involved Always sanitary products that trended on Twitter due to ... -
Vernacular Radio Stations and Inclusive Education in Marginalized Communities in Kenya
Ndavula, John; Lidubwi, Jackline (Review Of Disability Studies: An International Journal, 2022)This paper addresses a qualitative research project concerning the role of vernacular radio in promoting inclusive education among rural communities in Kenya. It suggests that the media plays a crucial role in highlighting ... -
WhatsApp and participation in sexual and reproductive health for women with disabilities in Nairobi
Lidubwi, Jackline; Ndavula, John (Feminist Media Studies, 2025)Socio-cultural, political and legal practices hinder women with disabilities from accessing sexual and reproductive health (SRH) information. This paper assesses the use of WhatsApp for sharing SRH information among ...