MUT REPOSITORY: Recent submissions
Now showing items 621-640 of 1316
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Social Media and Personal Branding of Gospel Musicians in Kenya
(2020-09)The paper investigated the influence of social media on personal branding of gospel Musicians in Kenya. The objectives of the study were to establish the forms of social media used for personal branding, to identify the ... -
New Media and Political Marketing in Kenya: The Case of 2013 General Elections
(2014-08)The paper examines the role of new media in political marketing during the 2013 general elections in Kenya.The ways in which politicians market themselves in the political realm have changed dramatically since the emergence ... -
Social Networking Sites in Kenya: Trigger for Non-Institutionalized Democratic Participation
(2012-07)The paper argues that Social Networking Sites (SNS) are creating communicative spaces that enables non-institutionalized democratic participation. The creation of the backbone infrastructure for ICT in Kenya has the potential ... -
Social Media adoption as alternative platforms for political marketing in Kenya
(2016-01)This study seeks to establish the determinants of social media adoption for political marketing in Kenya. The study is guided by the diffusion of innovations theory. The study utilizes the mixed methods sequential explanatory ... -
Print Media Managers’ Perception of Integration of New Media by Newspapers in Kenya
(2019-01)The study examined print media managers’ perception of adoption of new media in newsrooms in Kenya. Integrating new media in print media houses can be traced back to 2009. However, few studies have examined the managers’ ... -
Print Media Managers’ Perception of Integration of New Media by Newspapers in Kenya
(2019-01)The study examined print media managers’ perception of adoption of new media in newsrooms in Kenya. Integrating new media in print media houses can be traced back to 2009. However, few studies have examined the managers’ ... -
Influence of Framing of the Hashtag on Public Opinion Formation on Socio-Political Issues in Kenya
(2017-12)Purpose: The purpose of the study was to establish the influence of framing of the hashtag on public opinion formation on socio-political issues in Kenya. Methodology: The study adopted the descriptive qualitative research ... -
Online Campaign in Kenya: Implementing the Facebook Campaign in the 2013 General Elections
(2015-07)The study investigated the implementation of the Facebook campaign in general elections in Kenya. The study utilized the mixed methods sequential explanatory design. Quantitative data was drawn, followed by qualitative ... -
Influence of Communication Patterns on Employee Performance in Selected Large Manufacturing Businesses in Eritrea
(2019-05)Manufacturing businesses face challenges in terms of increasing productivity in which their products are competitive in the market. Particularly, the manufacturing businesses in Eritrea face challenges in terms of producing ... -
Factors Effecting Valued Resource Distribution
(Springer Nature, 2021) -
SSH-Brute Force Attack Detection Model based on Deep Learning
(2021-01)The rising number of malicious threats on computer networks and Internet services owing to a large number of attacks makes the network security be at incessant risk. One of the predominant network attacks that poses ... -
Murang'a University of Technology 4th Graduation Booklet
(Murang'a University of Technology, 2020-12-18) -
Tourism must prepare both during and post COVID-19
(The Daily Nation, 2020-10-22) -
CUE guidelines and their implications
(The Daily Nation, 2020-02-03) -
Effect of Acid Treatment on the Chemical Properties of Clays from Selected Sites in Murang’a and Nyeri counties, Kenya
(2020-11-30)Assessing improvement on the quality of clay has been conducted by treatment with different concentrations of hydrochloric and oxalic acid. This project intended to assess the effect of acid treatment on the elemental ...
