MUT REPOSITORY: Recent submissions
Now showing items 41-60 of 1616
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Environmental Contribution of Urban Tourism Development in Nairobi City County – Kenya
(IJARKE Humanities & Social Sciences Journal, 2023)Urban tourism has been explored extensively in the past 20 years. Minimal attention has been directed to urban tourism which occurs in the urban areas. In recent years the impacts of tourism development on cities environment ... -
Contribution of Adventure Recreation Infrastructure to Sustainable Rural Livelihood in Nyeri, Kenya
(African Journal of Tourism and Hospitality Management,, 2023)It is becoming more common for governments to acknowledge adventure tourism as a strategy for responsible and sustainable economic growth that is beneficial to society. This form of tourism has the potential to improve ... -
Effects of the Covid-19 Crisis Preparedness and Recovery Strategies on Tour Operators’ Business Continuity in Nairobi County, Kenya
(IOSR Journal of Business and Management (IOSR-JBM), 2023)The Covid-19 pandemic has caused significant disruptions in the global tourism industry, prompting countries to develop strategies to get back to operation. This study focused on the effects of Covid-19 management strategies ... -
The Moderating Role of Visitors’ Nationality on the Relationship between Service Quality and Behavioural intentions in Star Rated Game Lodges
(Journal of Hospitality and Tourism, 2023)Purpose: Tourists from different nationalities manifest differing cultural values that influence service quality perceptions that subsequently elicit their behavioural intentions. However, the moderating role of nationality ... -
Influence of Service Quality on Emotional Satisfaction in Game Lodges
(Journal of Hospitality and Tourism, 2023)Purpose: Service quality in game lodges context elicit customers’ emotional satisfaction, which subsequently influences consumer behavior such as revisit intentions and WOM recommendations. Service quality research has ... -
Impact of Related Diversification Strategies on Organizational Performance among Star Rated Hotels in the Kenyan Coast
(Journal of Hospitality and Tourism, 2023)Purpose: For any organization to succeed in the present competitive and ever-changing business environment, understanding the risks, opportunities, and strength posed by the external environment is inevitable. Organizations ... -
Cost Reduction Strategies and Guest Satisfaction among Hotels in the Coast Region of Kenya
(Journal of Hospitality and Tourism, 2022)Purpose: The increase in operations cost in Kenya has seen some hotels close while others lose guests. In addition, poor customer relationship management and the loss of accreditations issued early are thought to be a ... -
POLICY IMPLEMENTATION BARRIERS FOR MOUNTAIN TOURISM DESTINATIONS; CASE OF MOUNT KENYA WORLD HERITAGE SITE
(Journal of Tourism & Sports Management (JTSM), 2021-12)The aim of this study is to identify the existing barriers towards successful policy implementation in Mount Kenya World Heritage Site. The study adopted descriptive research design with both qualitative and quantitative ... -
Efficacy of Codes of Conduct in Promoting Responsible Tourism Practices Within the Mount Kenya World Heritage Site
(IOSR Journal Of Humanities And Social Science (IOSR-JHSS), 2022-02)The objective of this study was to examine the effectiveness of the existing codes of conducts in promoting responsible tourism practices in Mount Kenya World Heritage Site. The study focused on the dissemination strategies ... -
HOTEL EMPLOYEE OPERATIONS INVOLVEMENT AND ITS CONSEQUENCE ON HOTEL PERFORMANCE: A CASE STUDY OF CLASSIFIED HOTELS IN NAKURU COUNTY, KENYA
(International Journal of Economics, Commerce and Management, 2020-04)With increased competition within the business environment, many businesses world-wide are struggling to survive through searching for mechanisms and ways to increase their creativity, innovativeness and competitiveness. ... -
Moderating Role of Organizational Size on the Influence of Customer Orientation on Performance of Classified Accommodation Facilities in the Coast Region of Kenya
(IOSR Journal of Business and Management (IOSR-JBM), 2019-06)The main motivation of this study was the limited research studies on the relationship between CRM dimensions and accommodation facilities performance and the need to establish how the classified accommodation facilities ... -
Influence of Customer Relationship Management Dimensions on Performance of Classified Accommodation Facilities in Kenya
(IOSR Journal of Business and Management (IOSR-JBM), 2019-06)Although implementation of CRM has the potential to improve organizational performance, this is not well established in the hospitality industry in Kenya where the performance in the sector is requires key attention. There ... -
Innovation Capabilities and Process Design for Business Model Transformation in Kenyan Insurance companies: A Service Dominant Logic Paradigm
(Journal of Information and Technology, 2019-06)The study focused on the application of operant resources (i.e., knowledge and skills) as the exchange driver in insurance marketing. In a S-D dimension environment, the marketing and non-marketing disciplines were ... -
INFLUENCE OF STRATEGIC DECISIONS ON THE COMPETITIVE INSURANCE MARKET DYNAMICS IN KENYA
(The Strategic Journal of Business & Change Management., 2018-07)The study sought to establish the effect of strategic decisions on the competitive insurance market dynamics in Kenya. To explore the influence of strategic decisions on competitive insurance market dynamics, the researcher ... -
An Integrated Servqual and Gap Model in Evaluating Customer Satisfaction in Budget Hotels in Nairobi City County, Kenya
(International Journal of Current Aspects,, 2019)Increasingly, hotel industry has witnessed rapid growth in the 21stcentury and as a result competition within the industry has also intensified. This competition has been fueled by the preoccupation of service quality to ... -
Tourism Governance in Transition Period: Restructuring Kenya's Tourism Administration from Centralized to Devolved System
(Tourism Planning & Development, 2020)This study sought to examine the efficacy of tourism administration within Kenya’s devolved system of government. The study was based on content analysis of official documents and websites from the national and county ... -
The Efficacy of Heritage Interpretation at the Lalibela Rock-Hewn Churches in Ethiopia: exploring the need for integrating ICT-mediation
(International Journal of Religious Tourism and Pilgrimage:, 2016-07)The inscription of a property in the World Heritage List serves as a recognition of its Outstanding Universal Value (OUV). Such recognition gives visitors the expectation that visiting the site would be a unique experience ... -
Rethinking local community involvement in tourism development
(Annals of Tourism Research, 2016)Tourism is a significant sector in the development of low income countries and poor communities within them (UN, 2001; UNWTO & SNV, 2010; Zhao & Ritchie, 2007). The industry brings consumers to the producers at the ... -
Stakeholders’ perspectives on the adoption of a regional framework for tourism development within the horn of Africa
(Tourism Planning & Development, 2016)The tourism industry has been identified as a potential vehicle for economic development and poverty alleviation in Sub-Sahara Africa. However, hitherto, countries have been pursuing their respective tourism development ... -
ECONOMIC EMPOWERMENT OF COMMUNITIES THROUGH TOURISM: A PRO-POOR TOURISM VALUE CHAIN APPROACH
(Advances in Hospitality and Tourism Research (AHTR), 2015)A number of constraints continue to limit participation of the local people to tourism and travel activities in the less and developing countries. Addressing such constraints has over time formed the focus of development ...