MUT REPOSITORY: Recent submissions
Now showing items 21-40 of 1325
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EFFECT OF SUSTAINABILITY PRACTICES, GUEST TRAVEL PREFERENCES AND ATTRIBUTES ON HOTEL BRAND IDENTITY IN LIFESTYLE HOTELS IN NAIROBI COUNTY, KENYA
(Murang’a University of Technology, 2024-08)The adoption of sustainability practices in city hotels has become a trend driven by the need to mitigate the environmental footprint, comply with regulations, and cater to the increasing demand for sustainable products. ... -
DIVERSIFICATION STRATEGIES AND ORGANIZATIONAL PERFORMANCE AMONG STAR-RATED HOTELS IN THE KENYAN COAST
(Murang’a University of Technology, 2024-06)In order to enhance performance, continuity and competitiveness, organizations must capitalize on opportunities and eliminate threats by applying appropriate recipes and developing various strategic approaches. Diversification ... -
ANALYSIS OF TOURISM AND HOSPITALITY INVESTMENTS AND THEIR CONTRIBUTION TO THE ECONOMY OF NAKURU COUNTY, KENYA
(Murang’a University of Technology, 2024-08)Tourism and Hospitality facilities contribute immensely to a region’s social, economic and cultural development. The general purpose of this study, therefore, was to assess the contribution of tourism and hospitality ... -
ROLE OF URBAN TOURISM IN PROMOTING SUSTAINABLE DEVELOPMENT WITHIN NAIROBI CITY COUNTY, KENYA
(Murang’a University of Technology, 2024-06)Urban tourism offers economic and social benefits for cities but may also cause environmental harm, overcrowding and economic disparities. Achieving sustainable development in urban areas requires a comprehensive management ... -
AUGMENTED REALITY AS A TOOL FOR PRACTICAL SKILLS DEVELOPMENT IN BUILDING AND CIVIL ENGINEERING PROGRAMMES
(IJARIIE, 2025)Augmented Reality (AR) enhances learning by offering immersive, interactive experiences, bridging the gap between theoretical instruction and hands-on practice. In TVET institutions, particularly in Building and Civil ... -
ENHANCING THEORETICAL LEARNING IN ENGINEERING EDUCATION THROUGH AUGMENTED REALITY
(IJARIIE, 2025)Augmented Reality (AR) is an emerging educational technology that enhances learning by creating immersive and interactive experiences, effectively bridging the gap between abstract theoretical concepts and learner ... -
EFFECTS OF ECO-FRIENDLY PERCEPTIONS ON GUESTS’ BEHAVIOUR IN ECO-RATED CAMPS AT THE MAASAI MARA NATIONAL RESERVE IN KENYA
(Murang’a University of Technology, 2024-07)Tourism and hospitality industry are a major contributor to the global economic development, but it is also substantially linked to environmental degradation. In the wake of alarming environmental problems which render ... -
MEDIATING ROLE OF TOURISTS’ EMOTIONAL SATISFACTION ON THE RELATIONSHIP BETWEEN SERVICE QUALITY AND BEHAVIOURAL INTENTIONS IN MAASAI MARA GAME LODGES, KENYA
(Murang’a University of Technology, 2024-08)Providing high-quality services in game lodges promotes emotional satisfaction and, subsequently, favourable behavioural intentions, leading to enhanced business performance, including market share and profitability. ... -
ADOPTION OF DIGITAL TECHNOLOGIES AS A DRIVER FOR COST LEADERSHIP STRATEGY IN TOUR FIRMS WITHIN NAIROBI CITY COUNTY, KENYA
(Murang’a University of Technology, 2024-07)Digital technologies have revolutionized the way tour firms operate. Adoption of digital technologies in tour firm operations has led to minimization of marketing costs, maximization of operational efficiency and maximization ... -
OPTIMIZATION OF PROPORTIONAL INTEGRAL DERIVATIVE PARAMETERS BASED ON IMPROVED PARTICLE SWARM OPTIMIZATION ALGORITHM FOR NON-LINEAR SYSTEMS
(Murang’a University of Technology, 2024-07)The control of linear and nonlinear systems is of paramount importance when it comes to improvement of the plant performance. Many industries employ different modes of control when it comes to the proportional integral and ... -
AN EXTENDED LOW ENERGY ADAPTIVE CLUSTERING HIERARCHY PROTOCOL FOR EFFICIENT ENERGY CONSUMPTION IN WIRELESS SENSOR NETWORKS
(Murang’a University of Technology, 2024-01)Sensor networks are a developing technology that is causing significant changes in how data is collected, processed, and disseminated in a variety of settings and applications. Sensor networks have a large number of small ... -
AN IMPROVED TEXT-TO-TEXT TRANSFER TRANSFORMER (T5) FOR TEXT SUMMARIZATION OF NEWS ARTICLES
(Murang’a University of Technology, 2024-07)Text summarization is a Natural Language Processing (NLP) task that condenses textual content while preserving essential information. With the exponential growth in digital news content, efficient summarization techniques ... -
INVESTIGATION OF THE RELATIONSHIP BETWEEN MONOPOLY STRATEGIES AND VALUE PROPOSITION ENVIRONMENT ON ELECTRICITY UTILITY IN KENYA
(Murang’a University of Technology, 2024-08)Studies have shown that lack of competition allows companies to artificially inflate prices, impacting consumers' quality of life and deterring investment in the economy. The research gap addressed by the study was the ... -
ASSESSMENT OF THE RELATIONSHIP BETWEEN EMPLOYEE RESOURCING STRATEGIES AND JOB SATISFACTION; LAKE REGION ECONOMIC BLOC COUNTY GOVERNMENTS, KENYA
(Murang’a University of Technology, 2024-08)The globalized and technologically turbulent world witnesses increased competition for suitably qualified employees as organizations try to achieve higher productivity and meet the ever-changing customer demands. Public ... -
INFLUENCE OF PUBLIC REGULATION ON SERVICE DELIVERY OF WATER COMPANIES IN MURANGA COUNTY
(Murang’a University of Technology, 2024-08)In accordance with the public regulation, sound policies and practices in public procurement are among the key components of good excellent stewardship and governance. However, the procurement process is still built on ... -
EFFECT OF INTERNAL CONTROLS ON FINANCIAL PERFORMANCE OF TRANSPORT SECTOR SAVINGS AND CREDIT CO-OPERATIVES IN MURANG’A COUNTY, KENYA
(Murang’a University of Technology, 2024-07)The study sought to establish the effect of internal controls on the financial performance of SACCOs in the transport sector. The Kenyan transport sector accounts for about 8.3% of the Kenyan GDP. The sector faces inadequate ... -
EFFECT OF E PROCUREMENT ON THE TENDERING PROCESS OF PUBLIC UNIVERSITIES IN KENYA
(Murang’a University of Technology, 2024-08)E-procurement is considered one of the major restructurings in public procurement. It is the utilization of electronic approaches over the internet to carry out procurement tasks such as needs identification, the bidding ... -
System Log Parameter Attributes for Predicting Software Failures: Systematic Literature Review
(International Journal of Advanced Trends in Computer Science and Engineering, 2025)The early prediction of software failure is important in the field of software engineering since it leads to the development of better quality software, along with a reduction in maintenance cost and effort. However, even ... -
UWINGI-TAALUMA WA BEMBELEZI ZA WASWAHILI
(Eastern Africa Journal of Kiswahili, 2025)Dhana ya uwingi-taaluma ina maana ya kuunganisha au kuhusisha ujuzi anuwai wa kitaaluma katika mtazamo wa mada au tatizo. Mkabala wa uwingi-taaluma hulenga kueleza tatizo nje ya mipaka ya kawaida kwa kuungwa mkono na ... -
Uchunguzi wa Kiaktantia wa Matangazo ya Biashara ya Kampuni ya Safaricom
(Taaluma. Jarida la Chakita., 2023)Uchanganuzi wa matangazo ya biashara umefanywa kwa kina. Baadhi ya wataalamu wamechunguza lugha na ishara mbalimbali wakiongozwa na Nadharia za Kisemiotiki. Makala hii inachukua mkondo tofauti kwa kuchanganua matangazo ya ...