| dc.description.abstract | The study sought to establish the effect of strategic decisions on the competitive insurance market dynamics
in Kenya. To explore the influence of strategic decisions on competitive insurance market dynamics, the
researcher measured the direction of demand and supply of insurance as measured by the quality of strategic
decisions emanating from Kenyan insurance companies. The eexploratory data was collected from the 62
insurance companies and 385 insurance customers. The study adopted a multi-stage sampling technique
involving census, purposive, and cluster sampling was used to identify the insurance companies, the chief
executive officers and customers under study. The data obtained was analysed using the Ologit regression
model and internal consistency tested using a test re-test method. The analysis of the data collected revealed
that strategic decisions had significant influence on competitive insurance market dynamics of the insurance
companies. The findings confirmed a positive link between strategic decisions and the competitive market
dynamics. The study therefore offered relevant information to scholars interested in understanding and
expanding the knowledge gap on how strategic decisions can improve the competitiveness of insurance
companies in Kenya. Management practitioners may find this study useful, especially in monitoring and
assessing strategic decisions and aligning them to company competitive advantage. Finally, it offed a number
of vital contributions to the literature through a model which is empirically supported and which confirms
that strategic decision is an important drivers for insurance market’s competitive advantage. Lastly, the study
offered new contribution for scholarly work which can be applied directly in firms to test the relationships
between these concepts as well as by scholars. | en_US |
