| dc.contributor.author | Onditi, Evans Ojiambo | |
| dc.contributor.author | Kibera, N. Francis | |
| dc.date.accessioned | 2025-11-28T11:55:48Z | |
| dc.date.available | 2025-11-28T11:55:48Z | |
| dc.date.issued | 2021-08 | |
| dc.identifier.issn | 2348 0386 | |
| dc.identifier.uri | http://repository.mut.ac.ke:8080/xmlui/handle/123456789/6829 | |
| dc.description.abstract | The objective of the study was to establish the moderating effect of firm age on the relationship
between market orientation and non-financial performance of private security firms in Kenya.
The study targeted 39 firms that were members of the Kenya Security Industry Association
(KSIA) and a census was done because the population was relatively small. A cross sectional
design was adopted in which 37 firms participated. Data was collected from key informants
using a semi-structured questionnaire. Data analysis was done using simple and hierarchical
regression analysis. The results indicated that market orientation explained 50.4% of the
variation in non-financial performance and this was significant (p = 0.000). The moderation testresults indicated that the interaction term in the regression model was not significant (p =
0.617). This led to the conclusion that firm size had no moderating influence on market
orientation and non-financial performance. This implied that regardless of firm age, both new
and older firms practice market orientation. The authors recommend that managers of private
security firms should consider market orientation as a resource that enhances the dynamic
capabilities of the firm. The authors suggested that future studies should consider conducting
qualitative studies and corporate reputation be studied as a moderator variable. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | International Journal of Economics, Commerce and Management | en_US |
| dc.subject | Market orientation, Firm age, Non-financial Performance, Private security firms, Kenya | en_US |
| dc.title | THE INFLUENCE OF FIRM AGE ON THE RELATIONSHIP BETWEEN MARKET ORIENTATION AND PERFORMANCE OF PRIVATE SECURITY FIRMS IN KENYA | en_US |
| dc.type | Article | en_US |
