| dc.contributor.author | Mwangi, Robert Maina | |
| dc.contributor.author | Ngugi, Patrick K. | |
| dc.contributor.author | Kihonge, Ephantus | |
| dc.date.accessioned | 2025-10-31T11:50:24Z | |
| dc.date.available | 2025-10-31T11:50:24Z | |
| dc.date.issued | 2022 | |
| dc.identifier.issn | 2663-9335 | |
| dc.identifier.uri | http://repository.mut.ac.ke:8080/xmlui/handle/123456789/6775 | |
| dc.description.abstract | Background: Youth enterprises play a key role in poverty alleviation and if they are ran based on
entrepreneurial management skills. Despite their significance, statistics however show that in
Kenya, three out of five of the youth run small enterprises fail within the first three years of
operation, and those that continue 80 percent fail before the fifth year. This study sought to
investigate the effect of entrepreneurial innovativeness on the growth of youth owned enterprises
in Kenya.
Methodology: The target of the study included 397 youth led micro and small enterprises in
Kenya. The research design used followed a cross sectional survey. Data was analyzed using
descriptive statistics, correlation and linear regression analysis.
Results of the Study: The findings indicated that entrepreneurial innovativeness (β=.302, P <.000)
had a positive and significant influence on the growth of youth owned enterprises in Kenya. The
study concluded that creativity and innovativeness contribute positively to the growth of youth
owned enterprises in Kenya.
Recommendations: The study recommends that owners of youth enterprises should strengthen
aspects relating to entrepreneurial innovativeness including introduction of new products,
implementation of improved processes and provision of quality and unique services. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | African Journal of Emerging Issues (AJOEI). | en_US |
| dc.subject | Entrepreneurial Innovativeness, Growth, Youth Owned Enterprises | en_US |
| dc.title | INFLUENCE OF ENTREPRENEURIAL INNOVATIVENESS ON THE GROWTH OF YOUTH OWNED ENTERPRISES IN KENYA | en_US |
| dc.type | Article | en_US |
