Higher education has been identified as a veritable vehicle for the growth of economies and fostering development internationally. Customer satisfaction with the quality of services provided largely depends on the ability of individual encounters to provide the client with the feeling of contentment from the association. Commitment by staff, their availability for one-on-one interaction and their capacity to innovate with regard to the instruction mediums of use may equally shore up the client satisfaction levels in a university. The study sought to carry out an analysis of the service quality of graduate student retention in Kenya. The study employed a descriptive design, and the stratified random sampling method was used for sampling purposes. The marketing department personnel at the University of Nairobi, Kenyatta University, Jomo Kenyatta University of Agriculture and Technology, Strathmore University, United States International University, and Daystar University served as the respondents. Data was collected by using questionnaires and analyzed using descriptive and inferential statistics. The study found out that service quality levels were confirmed to have assured the institutions ability to generate optimal referrals. The study recommends that universities enhance their service quality levels by working towards ensuring commitment from staff members.