| dc.contributor.author | Mburu, Racheal Mugure. | |
| dc.contributor.author | Gichira, Robert | |
| dc.contributor.author | Kyalo, Teresiah | |
| dc.date.accessioned | 2024-11-22T13:22:39Z | |
| dc.date.available | 2024-11-22T13:22:39Z | |
| dc.date.issued | 2021 | |
| dc.identifier.issn | 2456-3544 | |
| dc.identifier.other | https://doi.org/10.53555/nnbma.v7i3.969 | |
| dc.identifier.uri | http://repository.mut.ac.ke:8080/xmlui/handle/123456789/6495 | |
| dc.description.abstract | Small and Medium Family-Owned Enterprises (SMFEs) are the engines of economic development through job creation
and poverty reduction in any nation. Currently, the SMFEs sector in Kenya contributes over 70% of the country’s GDP.
This is in spite of the challenges surrounding this vital sector including low performance as compared to non-family
enterprises, high mortality rate especially after the founder exits, lack of finances among others. The study seeks to
establish the relationship between entrepreneurial orientation and small and medium family-owned enterprises
performance in Kenya. The specific objectives are to find out the role of innovativeness, risk taking and proactiveness
in the performance of family-owned enterprises in Kenya. Parker’s Theory of Proactiveness and Schumpeter’s theory of
innovation were the theoretical framework for this study. Cross sectional survey design was adopted. The study
population was the manufacturing family-owned enterprises registered by Kenya Association of Manufacturers based in
Nairobi City County. The respondents were the Founders, C.E. Os, Directors and Managers of the firms. Data was
collected using a questionnaire and the quantitative data was analyzed by calculating the response rate with descriptive
statistics such as mean, statistical deviation and proportion using Statistical Packages for Social Scientists (SPSS)
version 21 and Microsoft Excel. Inferential data analysis was carried out by the use of factor correlation analysis to
determine the strength and the direction of the relationship between the dependent and the independent variables. A
regression model was fitted and hypothesis testing carried out using multiple regression analysis. Results of the study
revealed a positive and significant relationship between innovativeness, risk taking and proactiveness on firm
performance. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Journal of Advance Research in Business Management and Accounting | en_US |
| dc.subject | Entrepreneurial, Orientation, Perfomance, Innovativeness, Risk taking, Proactiveness | en_US |
| dc.title | RELATIONSHIP BETWEEN ENTERPRENUERIAL ORIENTATION AND PERFORMANCE OF FAMILY OWNED ENTERPRIES IN NAIROBI COUNTY | en_US |
| dc.type | Article | en_US |
