| dc.contributor.author | Mburu, Racheal Mugure. | |
| dc.contributor.author | Gichira, Robert | |
| dc.contributor.author | Kyalo, Teresiah | |
| dc.date.accessioned | 2024-11-22T13:17:16Z | |
| dc.date.available | 2024-11-22T13:17:16Z | |
| dc.date.issued | 2021 | |
| dc.identifier.citation | Mburu, R. M., Githira, C., & Kyalo, T. (2021). Proactiveness and performance of family-owned enterprises in Nairobi County. The Strategic Journal of Business & Change Management, 8 (2), 86 – 94. | en_US |
| dc.identifier.issn | 2312-9492 | |
| dc.identifier.uri | http://repository.mut.ac.ke:8080/xmlui/handle/123456789/6494 | |
| dc.description.abstract | When proactiveness is properly implemented, it leads to high organization performance. A proactive firm
takes the initiative to venture into new markets, exploiting them and becoming the market leader in that
market place. A proactive firm takes the initiative to shape the environment to its advantage in terms of
technology and innovation, competition, customers, processes. Consequently, the study sought to examine
the effect of proactiveness on performance of family-owned enterprises in Nairobi County. Descriptive
research design was adopted. Data was collected through use of structured questionnaires. Descriptive
statistics and regression analysis were used to analyze the data. Results of the study revealed positive and
significant relationship between proactiveness and performance of family-owned enterprises in Nairobi
County. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | The Strategic Journal of Business & Change Management, | en_US |
| dc.subject | Proactiveness, Performance, Family enterprises | en_US |
| dc.title | PROACTIVENESS AND PERFORMANCE OF FAMILY-OWNED ENTERPRISES IN NAIROBI COUNTY | en_US |
| dc.type | Article | en_US |
