Journal Articles (HSS): Recent submissions
Now showing items 81-88 of 88
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Influence of Information Availability on the Choice of Source of Entrepreneurial Finance
(2013-08)This study examines the influence of information availability on the choice of source of entrepreneurial finance for small and medium sized enterprises in Thika district of Kenya. This study adopted a mixed methods empirical ... -
Challenges Facing Reporting of Child Sexual Abuse in Kibera Slum, Nairobi, Kenya
(2013-12)This article examines challenges child sexual abuse victims and their families experience in trying to access healthcare services and justice in Kenya. Child sexual abuse is a vice that shocks and traumatizes the victims ... -
Influence of Organisational Strategy on Digital Transformation at Kenya Airways
(2020-10)The study investigates how organisational strategy influences digital transformation of Kenya Airways. The study was guided by the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Digital Maturity Model. ... -
The Influence of Communication Climate on Employee Performance in Selected Large Manufacturing Businesses in Eritrea
(2019-04)Manufacturing businesses, particularly the manufacturing businesses in Eritrea, face challenges in terms of increasing productivity in which their products are competitive in the market. The contribution of the manufacturing ... -
New Media and Political Marketing in Kenya: The Case of 2013 General Elections
(2014-08)The paper examines the role of new media in political marketing during the 2013 general elections in Kenya.The ways in which politicians market themselves in the political realm have changed dramatically since the emergence ... -
Social Networking Sites in Kenya: Trigger for Non-Institutionalized Democratic Participation
(2012-07)The paper argues that Social Networking Sites (SNS) are creating communicative spaces that enables non-institutionalized democratic participation. The creation of the backbone infrastructure for ICT in Kenya has the potential ... -
Social Media adoption as alternative platforms for political marketing in Kenya
(2016-01)This study seeks to establish the determinants of social media adoption for political marketing in Kenya. The study is guided by the diffusion of innovations theory. The study utilizes the mixed methods sequential explanatory ... -
Print Media Managers’ Perception of Integration of New Media by Newspapers in Kenya
(2019-01)The study examined print media managers’ perception of adoption of new media in newsrooms in Kenya. Integrating new media in print media houses can be traced back to 2009. However, few studies have examined the managers’ ...
