School of Humanities and Social Sciences (JA)
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Recent Submissions
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The Use of Tiktok for Consumer Engagement by Select Beverage Companies in Nairobi
(African Multidisciplinary Journal of Research (AMJR) Special Issue I 2024, (68-81), 2024)This study explores the utilization of TikTok by select beverage companies in Nairobi for consumer engagement, aiming to identify factors influencing customer engagement on the platform. Drawing on the Diffusion of Innovations ... -
Enhancing Government Brand Image through Effective Communication Strategies for Service Delivery: A Case of County Governments in Kenya
(International Journal of Novel Research in Humanity and Social Sciences, 2024)In today’s business world, the ability to stand out from others is vital and it is only created and maintained to serve as a representation of a brand product, services and reputation within an a organization. This paper ... -
Teachers’ Interpretation and Application of Language Policy Guidelines in Kenya
(Multilingual Academic Journal of Education and Social Sciences, 2023-12)The absence of a clearly defined language policy in education within the government of Kenya has led to a lack of structured and rational discussion on language policy matters. This gap is evident in the competence-based ... -
Intertextuality and Interdiscursivity in Post-Colonial Language Policies in Kenya
(European Journal of Applied Linguistics Studies, 2023-12)Addressing the intricate challenges within the realm of language planning and policy involves establishing meaningful connections between language policy texts, discourse, and actual language practices. Moreover, navigating ... -
Language and Ideologies: A Critical Analysis of the Basic Education Curriculum Framework (BECF) During the Transition From 8-4-4 to the Competence-Based Curriculum (CBC) in Kenya
(European Journal of Education Studies, 2023-08)This study utilises a critical analysis approach to investigate the language and discursive strategies employed in the Basic Education Curriculum Framework (BECF) during the transition from the 8-4-4 system to the ... -
Exploring Parents' Perspectives on Indigenous Language Teaching in the CBC Curriculum: A Case Study of Schools in Kiambu County, Kenya
(International Journal of Novel Research in Humanity and Social Sciences, 2023-06)This study aimed to investigate parents' perceptions of the importance of teaching indigenous languages in the competence-based curriculum (CBC) of schools in Kiambu County. The study also aimed to assess parents' awareness ... -
INFLUENCE OF ADEQUATE RESOURCE PROVISION ON THE IMPLEMENTATION OF DEVOLUTION SUPPORT PROGRAMME IN COUNTY GOVERNMENTS IN KENYA
(International Journal of Novel Research in Humanity and Social Sciences, 2024-02-08)To many Kenyans, devolution, the recently adopted governance system in Kenya, represents an opportunity to address the diverse local needs, choices, and limitations. It holds the promise of fostering a more equitable and ... -
VISIONARY LEADERSHIP AND SERVICE DELIVERY IN NATIONAL GOVERNMENT CONSTITUENCY DEVELOPMENT FUND IN KENYA
(International Journal of Novel Research in Interdisciplinary Studies, 2024-01)The study aimed to explore the impact of visionary leadership on the delivery of services in the Constituency Development Fund (CDF) of Kanduyi, Kenya. It utilized a descriptive research design and focused on 2,977 employees ... -
Uchanganuzi wa Ishara za Kisemiotiki zinazotumiwa katika Matangazo ya Biashara ya Kampuni ya Safaricom
(Mwanga wa Lugha, 2020)Maendeleo ya teknolojia yamebadilisha sura ya matangazo ya biashara hasa kupitia kwa vyombo vya habari. Makala haya yanaangazia jinsi matangazo hutumia lugha pamoja na ishara za kisemiotiki ili kuwashawishi watazamaji ... -
Uhalisia katika mashairi ya Kezilahabi (Dhifa)
(Eastern Africa Journal of Kiswahili (EAJK), 2022-08)Fasihi ni kioo cha maisha. Humulika jinsi jamii ilivyo kwa kuangazia masuala mbalimbali yanayoikumba. Waandishi wa kazi za fasihi huchota maudhui yao kutokana na matukio mbalimbali yanayoikumba jamii, nia yao ikiwa ni ... -
The Single and Multiple Melodies: A Comparative Reading of Traditional and Contemporary Feminist Writing
(Forum for World Literature Studies, 2023-12)This article juxtaposes traditional and contemporary East African feminist narratives with reference to Nuruddin Farah’s From a Crooked Rib and Nadifa Mohamed’s Orchard of Lost Souls. Most feminist narratives in East Africa ... -
Literary Writers and the Subaltern: (Mis)-representation of Some Marginal Groups in Selected Contemporary African Novels
(LIFT: The Journal of Literature and Performing Arts, 2024-02)Dominant literary conversations like post-structuralism have crowned the literary writer as an impartial and reliable voice for the voiceless in oppressive cultural settings. Since the marginal group is weak and cannot ... -
Réflexion sur l’occurrence de l’erreur en FLE auprès des apprenants multilingues anglophones
(Journal of Language, Technology & Entrepreneurship in Africa, 2020-09)Ce numéro s’est ambitionné de mener une réflexion sur l’analyse de l’occurrence de l’erreur. Ainsi, ont été cernées des difficultés d’ordre grammaticales à l’oral et à l’écrit auxquelles font face des apprenants kenyans ... -
“Vers l’acquisition de la morphosyntaxe verbale en FLE chez les lycéens kenyans en deuxième année du cycle secondaire kenyan aux comptes de Nairobi et Kiambu
(Journal of Language, Technology & Entrepreneurship in Africa, 2016-11)Cet article se veut une contribution de l’apport des recherches transversales sur l’acquisition de la morphosyntaxe du Français en classe du français langue étrangère (FLE) auprès des lycéens en deuxième année du cycle ... -
A Comparative Reading of Dialogism and Monologism in Emecheta’s The Joys of Motherhood (1979) and Wanner’s London, Cape Town, Jorburg (2014)
(Sabinet African Journals, 2023-08)Many literary scholars have demonstrated the merits of divergent arguments within the novel. According to these conversations, the authorial voice becomes a witness of the diverse arguments raised by characters without ... -
The centre and pathology: Postmodernist reading of madness in the oppressor in contemporary fiction
(Taylor & Francis Group, 2023-08)This study examines the pathological consequences of in-between identity on the members of the dominant group in polarized cosmopolitan settings in Lessing’s The Grass is Singing (1950). The study is a postmodernist reading ... -
Celebrity Endorsement: Television Advertisements and Sports Gambling Behavior among University Students in Kenya
(2023-02)Purpose: To establish the influence of Television’s celebrity endorsement advertisement technique on sports gambling behaviour among the university students in Kenya. Methodology: This study employed mixed method design. ... -
Newspaper Framing of The War on Terror and its Implications for Human Rights: The Case of Garissa Terrorist Attacks in Kenya
(2022-07)The study explores how the framing of the war on terror in Kenyan newspapers is re-shaping the human rights discourse. It principally explores how Kenya's counterterrorism responses since the late 1990s have impacted ... -
INFLUENCE OF COMMUNICATION STRUCTURE ON EMPLOYEE PERFORMANCE IN SELECTED LARGE MANUFACTURING BUSINESSES IN ERITREA
(International Journal of Communication and Public Relation . Vol.7, Issue 2, No. 2, pp 13-40, 202, 2022-01)Purpose: This research is intended to determine the influence of communication structure on employee performance in selected large manufacturing businesses in Eritrea. Manufacturing organizations, particularly the ... -
Otherness and Marginal Spaces: Beyond Politics and Race in Contemporary African Novels
(2021-07)Many postcolonial literary scholars associate otherness with political and racial marginalisation of groups. Indomitable postcolonial voices such as Frantz Fanon and Edward Said take this trajectory, thereby negating other ...
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