| dc.contributor.author | Otieno, Dennis | |
| dc.date.accessioned | 2024-07-22T16:29:38Z | |
| dc.date.available | 2024-07-22T16:29:38Z | |
| dc.date.issued | 2024-07 | |
| dc.identifier.citation | International Journal of Research and Innovation in Social Science (IJRISS),volume VIII Issue VI June 2024 | en_US |
| dc.identifier.issn | https://rsisinternational.org/journals/ijriss/articles/determinants-of-performance-of-innovative-integration-summer-flower-value-chain-among-medium-and-small-scale-farmers-kenya/ | |
| dc.identifier.issn | https://dx.doi.org/10.47772/IJRISS.2024.806173 | |
| dc.identifier.uri | http://repository.mut.ac.ke:8080/xmlui/handle/123456789/6458 | |
| dc.description | Full text article. | en_US |
| dc.description.abstract | The floriculture industry has undergone significant changes due to evolving global consumption patterns. While previous studies have primarily focused on large-scale production, there is a growing need to understand the potential of small-scale flower production. This study aimed to address this gap by examining the drivers of summer flower production among small-scale flower producers. The research was guided by theories such as global value/supply chain theory, strategic management theory, institutional theory, and transaction cost theory. A mixed-method approach was employed to collect data from 217 medium and small-scale summer flower growers in Kenya. The study findings indicate that the agribusiness value chain has a positive impact on the performance of summer flower farmers. Additionally, partnerships play a crucial role in ensuring just-in-time delivery to direct market | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | International Journal of Research and Innovation in Social Science | en_US |
| dc.subject | Markets; Performance; Flowers; Value Chain; Partnerships. | en_US |
| dc.title | Determinants of Performance of Innovative Integration Summer Flower Value Chain among Medium and Small-Scale Farmers Kenya. | en_US |
| dc.type | Article | en_US |
