Journal Articles (THM): Recent submissions
Now showing items 21-40 of 80
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CULTURAL TOURISM DESTINATION
(Edward Elgar, 2022-07)Cultural tourism is defined by UNWTO (1985) as a movement of people essentially for cultural motivations. Cultural tourism is cocreated at cultural tourism destinations where travellers are engaged with cultural assets. ... -
Climate Change and Immovable Cultural Heritage in Kenya: Impact and Response Strategies
(Springer, 2021)Immovable cultural heritages represent past human life that links the past, present, and future landscapes. Protection and preservation of authenticity and integrity of these built heritages is a major challenge in the ... -
The Influence of Selected Socio-Economic Factors on Farmers’ Awareness of Devolution of Agricultural Extension Services In Kitui County, Kenya
(2021-06)Purpose: Agriculture is the main stay and driver of Kenyan rural economy. Despites the critical role of agriculture in Kenya, poor access to extension support services persist. This study sought to assess the influence of ... -
Factors Influencing Delivery of Extension Services By the County Governments after Agricultural Sector Devolution in Kitui County, Kenya
(2021-06)Agriculture is the main stay and driver of Kenyan rural economy. Despites the critical role of agriculture in Kenya, poor access to extension support services still persist. This study sought to determine the factors ... -
Sports Tourism Events and Socio-economic Well-being of the Host Communities: Motivations and Benefits from an Emerging Destination
(2021-06)Travel and tourism industry has been considered as a major catalyst for local community development. As an alternative way of involving the host community in tourism activities directly, sports tourism aims to enable the ... -
Antimicrobial Activity and Characteristics of Bacteriocin Producing Bacillus subtilis against Mastitis Pathogens
(American Journal of Food Science and Technology, 2021)The use of drugs and antibiotics has increased the resistance of pathogenic bacteria in both animals and humans. This has been a significant problem and therefore triggers the investigation of novel antimicrobial ... -
Isolation and Identification of Bacteriocin-Producing Bacillus spp from Rastrineobola argentea (Omena) with Activity against Bovine Mastitis Bacterial Pathogens
(Journal of Food Security, 2021)Rampant use of antibiotics has increased resistance of pathogenic bacteria in both animals and humans. This has triggered the investigation of novel antimicrobial agents produced by a bacterial strain of low virulence with ... -
An In-Depth Thematic Analysis of Customer Driven Factors Influencing the Purchase Decisions of Guests in Four and Five Star Hotels in Kenya
(Canadian Center of Science and Education, 2015-11)It is apparent that Kenya’s tourism marketing strategies are not effective. One way for hospitality facilities in the country to stay ahead of competitors is by addressing the ever changing needs of their guests. Various ... -
Corporate Social Responsibility in Four and Five Star Hotels in Kenya
(2016)Corporate social responsibility as a major aspect of societal marketing is under explored and under reported in the hospitality industry in Kenya. This article compiles primary and secondary data on corporate social ... -
Marketing models for performance among four and five star Hotels in Kenya
(2016)Corporate social responsibility as a major aspect of societal marketing is under explored and under reported in the hospitality industry in Kenya. This article compiles primary and secondary data on corporate social ... -
Gaps in Guests and Managers Perceptions of The Marketing Strategies of Four and Five Star Hotels in Kenya
(2016)This study assessed guests’ and managers’ perceptions of the extent to which the marketing strategies of four and five star hotels in Kenya addressed the factors which influence the guests’ purchase decisions. The research ... -
Career path determinants of Eco-tourism and Hospitality Management university graduates
(2013)There has been an increase in the number of hospitality management university graduates working in non hospitality organizations in Kenya. Despite this, studies have not been undertaken to investigate the factors that ... -
Interest Rate Risk and Value of the Firm among Private Equity Firms in Frontier Markets: Insights from Deposit Taking Savings and Credit Cooperatives in Kenya
(2021-05)Savings and credit cooperatives (SACCOs) form an integral part of the financial sector across the globe. However, in pursuit of their wealth creation goals, these cooperatives are exposed to numerous risks that threaten ... -
Career change intentions of eco-tourism and hospitality management University graduates
(International Research Journals, 2013-02)In the recent past, there has been an influx of hospitality management university graduate employees into non hospitality organizations in Kenya. However, the main causes of this career change have not been examined. This ... -
Customers’ perceptions and expectations of service quality in hotels in western tourism circuit, Kenya
(International Research Journals, 2014-01)Quality management is important in any establishment since it enhances organization’s performance and profitability in the long run. Subsequently, quality has been a focus of many successful establishments all over the ... -
The relationship between the marketing strategies and competitiveness of four and five star hotels
(2015-12)The objective of this study was to establish the relationship between the marketing strategies and competitiveness of four and five star hotels in Kenya. The results showed that the hotels adopted the 5 P’s marketing concept ... -
Enhancing Competitiveness Through Guests’ Experiences: A Typology of Customer Experiences in Upscale Hotels
(2017-02)This study sought to develop a marketing model that can enhance the competitiveness of four- and five-star hotels in Kenya. The main factors generating guests’ expectations and delight were investigated after focusing on ... -
Customers’ perceptions and expectations of service quality in hotels in western tourism circuit, Kenya
(International Research Journals, 2014-01)Quality management is important in any establishment since it enhances organization’s performance and profitability in the long run. Subsequently, quality has been a focus of many successful establishments all over the ... -
Challenges and Opportunities to Sustainable Sport Tourism Events: Insights from an Urban Host City
(2021-03-31)Sports tourism is viewed as an ideal tool for supporting the livelihood of the host communities in developing countries. As an alternative way of involving the host community in tourism activities, sports tourism aims to ... -
Investigating the influence of business events experience on international visitors’ perceived destination image: The case of Kenya
(2021-03-15)Tourism destinations’ in Africa continue to experience stereotypes, prejudice and negative images. These are further amplified and reinforced by international media. International business events provide an opportunity to ...
