Browsing Journal Articles (THM) by Author "Gitobu, J."
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Adoption of green marketing practises by hotels in Mombasa County, Kenya
Gitobu, J.; Njoroge, Joseph M. (2015)This study examined adoption of green marketing practises by hotels in Mombasa County, Kenya. To better understand this subject, the study sought to achieve three specific objectives; to determine the drivers for adoption ...