Browsing Journal Articles (THM) by Subject "Advertising, Communication, Digital, Hospitality, Kenya, Marketing, Tourism"
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Digital Marketing in The Hospitality Industry: Adoption, Use, Firm Performance and National Development
(Global Scientific Journals, 2022-09)Digital marketing integrates electronic technology with traditional marketing concepts and covers strategies such as social media, video, content, affiliate, mobile and internet marketing. Embracing digital marketing can ...