Browsing Journal Articles (THM) by Author "Wang'ombe, Lawrence"
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Analysis of Demographic and Travel Characteristics of Domestic Tourists Visiting Coast Region, Kenya
Wang'ombe, Lawrence; Njoroge, Joseph M.; Agufana, Peace Byrne (ajpjournals, 2022)Purpose: With the increased tourism demand among domestic tourists in Kenya their travel needs for tourism products and services varies considerably due to their unique characteristics. The purpose of this study ... -
Analysis of domestic tourists’ demographic and travel characteristics in Kenya
Wang'ombe, Lawrence; Njoroge, Joseph M.; Agufana, Peace Byrne (2022-09)Demographic and travel characteristics are significant in forming the basis for market segmentation, positioning, and branding initiatives for a destination. This study sought to examine demographic and travel characteristics ...