Browsing Journal Articles (THM) by Author "Okumu, Paul O."
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Influence of Cognitive Destination Brand Image on Wildlife Park Attractiveness: A Case Study of the Amboseli-Tsavo Ecosystem, Kenya
Amwata, Dorothy A; Bulitia, Mathews G.; Wandaka, John K.M.; Okumu, Paul O. (INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS), 2023-08)The attractiveness of a holiday destination motivates the development and growth of tourism in terms of tourists’ perceived value; however, the attractiveness of wildlife protected places, such as game parks, is little ...