Journal Articles (THM)
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The role of emotions in food choice: How mood, stress and nostalgia can influence what we find appealing
(The Pharma Innovation Journal, 2024-03-16)Nutrition possesses a significant impact on the incidence of chronic disease, with unhealthy diets being associated with a higher risk for obesity and overweight, cancer, and cardiovascular disease. Dietary mannerisms are ... -
Influence of Cognitive Destination Brand Image on Wildlife Park Attractiveness: A Case Study of the Amboseli-Tsavo Ecosystem, Kenya
(INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS), 2023-08)The attractiveness of a holiday destination motivates the development and growth of tourism in terms of tourists’ perceived value; however, the attractiveness of wildlife protected places, such as game parks, is little ... -
Tourists Choice of Destinations and Willingness to Pay for Environmental Conservation
(Journal of Tourism & Hospitality, 2023-10)Nakuru County is located in the central rift and has a diverse range of tourist attractions for investors and tourists. Although the attractions have economic benefits attributed to park entry fees already stipulated by ... -
Contribution of Tourism Investments and their Impact on the Local Economies of Kenya: A Case Study of Nakuru County
(African Journal of Tourism and Hospitality Management, 2024-05-24)Tourism development stimulates growth by attracting foreign direct investment and building new facilities and partnerships. This study sought to establish the contribution of hospitality and tourism investments to the local ... -
Adoption of Digital Technologies as a Driver for Cost Leadership Strategy in Tour Firms within Nairobi City County, Kenya
(African Journal of Tourism and Hospitality Management, 2024-04)Digital technologies play a major role in reducing the cost of operations in tour firms. The main focus of the study was to find out the adoption of digital technologies as a driver of cost leadership strategy in tour firms ... -
Optimizing Experiential Quality to Drive Positive Post-Consumption Behaviours in Kenyan Theme Parks
(African Journal of Tourism and Hospitality Management, 2024-05)Experience quality has become increasingly important, particularly for the theme park sector. This is because visitors' post-consumption behaviours are influenced by experiential quality, and this has an impact on theme ... -
Visitor Profile: Shaping Experiential Quality, and Post-Consumption Behaviours in Kenyan Theme Parks
(African Journal of Tourism and Hospitality Management, 2024-05)Visitor experiences are individual occurrences characterized by their subjective nature. As a result, each consumer has a unique perspective on the quality of experience depending on their visitor profiles. The literature ... -
Contemporary Trends and Issues in The Hospitality and Tourism Industry
(2023-05-13)Contemporary trends and issues in the hospitality and tourism industry often generate opportunities and challenges. The hospitality and tourism environments are constantly changing. Customers’ needs and preferences dictate ... -
Stakeholders’ Role in the Adoption of Green Practices among Star Rated Hotels along Coastal Kenya: Partnerships and Collaborations
(2022-12)The hospitality and tourism industry is one of the key economic sectors expected to take a leadership role in transforming the emerging green economy. Climate change impacts on ecological sustainability alongside considerable ... -
Digital Marketing in The Hospitality Industry: Adoption, Use, Firm Performance and National Development
(Global Scientific Journals, 2022-09)Digital marketing integrates electronic technology with traditional marketing concepts and covers strategies such as social media, video, content, affiliate, mobile and internet marketing. Embracing digital marketing can ... -
Analysis of domestic tourists’ demographic and travel characteristics in Kenya
(2022-09)Demographic and travel characteristics are significant in forming the basis for market segmentation, positioning, and branding initiatives for a destination. This study sought to examine demographic and travel characteristics ... -
Moderating Influence of Socio-Demographic Factors on the Relationship between Social Media Applications and Guests’ Choice of Fine Dining Restaurants
(2022-06)The main purpose of this research was to determine the moderating influence of social demographic factors on guests’ choice of fine dining restaurants. A mixed-method (concurrent nested) was used to do the survey. Simple ... -
Analysis of Demographic and Travel Characteristics of Domestic Tourists Visiting Coast Region, Kenya
(ajpjournals, 2022)Purpose: With the increased tourism demand among domestic tourists in Kenya their travel needs for tourism products and services varies considerably due to their unique characteristics. The purpose of this study ... -
Employee Retention Strategies
(Edward Elgar Publishing, 2022)Employee retention strategies refer to the organizational policies aimed at retaining employees, reducing turnover and attrition, and ensuring employee engagement. The main goal is to meet the expectations of employees ... -
12 Tourism Adaptation Frameworks for Climate Change: A Review
(Walter de Gruyter GmbH & Co KG, 2022)Tourism is one of the fastest growing industries globally. It has continued to record an average of 3.5–4% despite the global challenges experienced in the last decade including the latest COVID-19 pandemic (UNWTO, 2019). ... -
Beating Odds in Post Pandemic Times: Lessons from World Rally Championship 2021
(2022-06)The Novel Corona virus pandemic has brought unprecedented impacts on different sectors of economies in countries across the globe. Sports tourism being the worst hit. Sports tourism events are important vehicles of development ... -
Perceived Destination Image and Post-Visit Behaviour: An International MICE Visitors’ Perspective
(African Journal of Hospitality, Tourism and Leisure, 10(2):472-486., 2021)Africa including Kenya has continued to suffer negative images due to stereotypes, prejudice, and negative reporting by international media. This has continued to negatively affect the continents' share of the global leisure ... -
Strategies to overcome the damages caused by covid-19 in the hotel industry
(2022-01)The year 2019 saw the emergence of the covid-19 pandemic that has led to low customer demand, reduced revenue, job losses and business closures in the hotel industry. Studies indicate that the hospitality industry is not ... -
Investigating the influence of business events experience on international visitors’ perceived destination image: The case of Kenya
(Journal of Convention & Event Tourism, 22:5, 384-406,, 2021)Tourism destinations’ in Africa continue to experience stereotypes, prejudice and negative images. These are further amplified and reinforced by international media. International business events provide an opportunity to ... -
Sports Tourism Events and Socio-economic Well-being of the Host Communities: Motivations and Benefits from an Emerging Destination
(Events and Tourism Review, 4(1), 30-42., 2021)Travel and tourism industry has been considered as a major catalyst for local community development. As an alternative way of involving the host community in tourism activities directly, sports tourism aims to enable the ...
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