• Contemporary Trends and Issues in The Hospitality and Tourism Industry 

  Kariru, Antoneta N. (2023-05-13)

  Contemporary trends and issues in the hospitality and tourism industry often generate opportunities and challenges. The hospitality and tourism environments are constantly changing. Customers’ needs and preferences dictate ...
• Stakeholders’ Role in the Adoption of Green Practices among Star Rated Hotels along Coastal Kenya: Partnerships and Collaborations 

  Irungu, Robert W.; Amwata, Dorothy A.; Njoroge, Joseph M. (2022-12)

  The hospitality and tourism industry is one of the key economic sectors expected to take a leadership role in transforming the emerging green economy. Climate change impacts on ecological sustainability alongside considerable ...
• Digital Marketing in The Hospitality Industry: Adoption, Use, Firm Performance and National Development 

  Kariru, Antoneta N. (Global Scientific Journals, 2022-09)

  Digital marketing integrates electronic technology with traditional marketing concepts and covers strategies such as social media, video, content, affiliate, mobile and internet marketing. Embracing digital marketing can ...
• Analysis of domestic tourists’ demographic and travel characteristics in Kenya 

  Wang'ombe, Lawrence; Njoroge, Joseph M.; Agufana, Peace Byrne (2022-09)

  Demographic and travel characteristics are significant in forming the basis for market segmentation, positioning, and branding initiatives for a destination. This study sought to examine demographic and travel characteristics ...
• Moderating Influence of Socio-Demographic Factors on the Relationship between Social Media Applications and Guests’ Choice of Fine Dining Restaurants 

  Kung'u, Samson K.; Njoroge, Joseph M.; Makori, Andrew; Mapelu, Isabella (2022-06)

  The main purpose of this research was to determine the moderating influence of social demographic factors on guests’ choice of fine dining restaurants. A mixed-method (concurrent nested) was used to do the survey. Simple ...
• Analysis of Demographic and Travel Characteristics of Domestic Tourists Visiting Coast Region, Kenya 

  Wang'ombe, Lawrence; Njoroge, Joseph M.; Agufana, Peace Byrne (ajpjournals, 2022)

  Purpose: With the increased tourism demand among domestic tourists in Kenya their travel needs for tourism products and services varies considerably due to their unique characteristics. The purpose of this study ...
• Employee Retention Strategies 

  Kipkosgei, Bitok.; Njoroge, Joseph M. (Edward Elgar Publishing, 2022)

  Employee retention strategies refer to the organizational policies aimed at retaining employees, reducing turnover and attrition, and ensuring employee engagement. The main goal is to meet the expectations of employees ...
• 12 Tourism Adaptation Frameworks for Climate Change: A Review 

  Njoroge, Joseph M. (Walter de Gruyter GmbH & Co KG, 2022)

  Tourism is one of the fastest growing industries globally. It has continued to record an average of 3.5–4% despite the global challenges experienced in the last decade including the latest COVID-19 pandemic (UNWTO, 2019). ...
• Beating Odds in Post Pandemic Times: Lessons from World Rally Championship 2021 

  Wanyonyi, Lilian N.; Njoroge, Joseph M.; Otieno, Richard J. (2022-06)

  The Novel Corona virus pandemic has brought unprecedented impacts on different sectors of economies in countries across the globe. Sports tourism being the worst hit. Sports tourism events are important vehicles of development ...
• Perceived Destination Image and Post-Visit Behaviour: An International MICE Visitors’ Perspective 

  Weru, Joshua N. (African Journal of Hospitality, Tourism and Leisure, 10(2):472-486., 2021)

  Africa including Kenya has continued to suffer negative images due to stereotypes, prejudice, and negative reporting by international media. This has continued to negatively affect the continents' share of the global leisure ...
• Strategies to overcome the damages caused by covid-19 in the hotel industry 

  Kariru, Antoneta N.; Ndungu, D. M. (2022-01)

  The year 2019 saw the emergence of the covid-19 pandemic that has led to low customer demand, reduced revenue, job losses and business closures in the hotel industry. Studies indicate that the hospitality industry is not ...
• Investigating the influence of business events experience on international visitors’ perceived destination image: The case of Kenya 

  Weru, Joshua N.; Njoroge, Joseph M. (Journal of Convention & Event Tourism, 22:5, 384-406,, 2021)

  Tourism destinations’ in Africa continue to experience stereotypes, prejudice and negative images. These are further amplified and reinforced by international media. International business events provide an opportunity to ...
• Sports Tourism Events and Socio-economic Well-being of the Host Communities: Motivations and Benefits from an Emerging Destination 

  Wanyonyi, L.; Njoroge, Joseph M.; Otieno, Richard J. (Events and Tourism Review, 4(1), 30-42., 2021)

  Travel and tourism industry has been considered as a major catalyst for local community development. As an alternative way of involving the host community in tourism activities directly, sports tourism aims to enable the ...
• CULTURAL TOURISM DESTINATION 

  Njoroge, Joseph M.; Chemeli, Angelah (Edward Elgar, 2022-07)

  Cultural tourism is defined by UNWTO (1985) as a movement of people essentially for cultural motivations. Cultural tourism is cocreated at cultural tourism destinations where travellers are engaged with cultural assets. ...
• Climate Change and Immovable Cultural Heritage in Kenya: Impact and Response Strategies 

  Chemeli, Angelah; Njoroge, Joseph M.; Agufana, Peace B. (Springer, 2021)

  Immovable cultural heritages represent past human life that links the past, present, and future landscapes. Protection and preservation of authenticity and integrity of these built heritages is a major challenge in the ...
• The Influence of Selected Socio-Economic Factors on Farmers’ Awareness of Devolution of Agricultural Extension Services In Kitui County, Kenya 

  Kyambo, O.; Kilungo, J.; Amwata, Dorothy A. (2021-06)

  Purpose: Agriculture is the main stay and driver of Kenyan rural economy. Despites the critical role of agriculture in Kenya, poor access to extension support services persist. This study sought to assess the influence of ...
• Factors Influencing Delivery of Extension Services By the County Governments after Agricultural Sector Devolution in Kitui County, Kenya 

  Kyambo, O.; Amwata, Dorothy A.; Kilungo, J. (2021-06)

  Agriculture is the main stay and driver of Kenyan rural economy. Despites the critical role of agriculture in Kenya, poor access to extension support services still persist. This study sought to determine the factors ...
• Sports Tourism Events and Socio-economic Well-being of the Host Communities: Motivations and Benefits from an Emerging Destination 

  Wanyonyi, Lilian N.; Njoroge, Joseph M.; Otieno, Richard J. (2021-06)

  Travel and tourism industry has been considered as a major catalyst for local community development. As an alternative way of involving the host community in tourism activities directly, sports tourism aims to enable the ...
• Antimicrobial Activity and Characteristics of Bacteriocin Producing Bacillus subtilis against Mastitis Pathogens 

  Maina, Juliana; Mathara, Julius Maina; Kikuvi, Gideon M; Wafula, Eliud (American Journal of Food Science and Technology, 2021)

  The use of drugs and antibiotics has increased the resistance of pathogenic bacteria in both animals and humans. This has been a significant problem and therefore triggers the investigation of novel antimicrobial ...
• Isolation and Identification of Bacteriocin-Producing Bacillus spp from Rastrineobola argentea (Omena) with Activity against Bovine Mastitis Bacterial Pathogens 

  Maina, Juliana; Mathara, Julius Maina; Kikuvi, Gideon M; Wafula, Eliud (Journal of Food Security, 2021)

  Rampant use of antibiotics has increased resistance of pathogenic bacteria in both animals and humans. This has triggered the investigation of novel antimicrobial agents produced by a bacterial strain of low virulence with ...

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