Wildlife in Kenya is both a national resource and a key source of revenue for the government. Wildlife and tourism are interdependent and essential sectors in Kenya’s socio-economic development agenda. This chapter reviews the contribution of wildlife to tourism, wildlife management approaches, policy and legal framework, stakeholder involvement, as well as the challenges facing wildlife conservation and management. The insights and approaches illustrated may be used to formulate and implement solutions to enhance wildlife conservation and management for the benefit of all stakeholders. Kenya is at a crossroads with wildlife management. It is recommended that Kenya embrace a more holistic management approach that integrates effective political and related governance frameworks. This chapter proposes a novel vision of conservation in Kenya that includes additional space for wildlife, the adoption of a zero-tolerance policy on corruption and wildlife crime, substantial stakeholder participation, and a community-based approach to conservation.