Marketing models for performance among four and five star Hotels in Kenya

dc.contributor.author	Kariru, Antoneta N.
dc.contributor.author	Odhuno, E.
dc.contributor.author	Kambona, O. O.
dc.date.accessioned	2021-05-27T12:06:25Z
dc.date.available	2021-05-27T12:06:25Z
dc.date.issued	2016
dc.identifier.citation	American Journal of Tourism ResearchVol. 5, No. 2, 2016,20-27 DOI: 10.11634/216837861504844	en_US
dc.identifier.uri	https://www.researchgate.net/publication/319095737_Corporate_social_responsibility_in_four_and_five_star_hotels_in_Kenya
dc.identifier.uri	https://www.worldscholars.org/index.php/ajtr/article/view/844
dc.identifier.uri	http://hdl.handle.net/123456789/4687
dc.description.abstract	Corporate social responsibility as a major aspect of societal marketing is under explored and under reported in the hospitality industry in Kenya. This article compiles primary and secondary data on corporate social re-sponsibility in four and five star hotels in Kenya by adopting surveys and moreover exploring the hotels’ websites and administering open ended questionnaires to a convenient sample of one hundred and two man-agers. The study concluded that the hotels have widely embraced corporate social responsibility as a tool for enhanced financial and non-financial performance.	en_US
dc.language.iso	en	en_US
dc.subject	Corporate social responsibility, hotels, financial performance, Kenya	en_US
dc.title	Marketing models for performance among four and five star Hotels in Kenya	en_US
dc.type	Article	en_US