| dc.contributor.author | Chalwa, C. K. | |
| dc.contributor.author | Sakataka, W. | |
| dc.contributor.author | Oteki, Evans B. | |
| dc.date.accessioned | 2021-05-17T08:32:28Z | |
| dc.date.available | 2021-05-17T08:32:28Z | |
| dc.date.issued | 2016-06 | |
| dc.identifier.citation | International Journal of Recent Research in Commerce Economics and Management (IJRRCEM) Vol. 3, Issue 2, pp: (37-41), Month: April 2016 - June 2016, Available at: www.paperpublications.org | en_US |
| dc.identifier.issn | 2349-7807 | |
| dc.identifier.uri | https://www.paperpublications.org/upload/book/Factors%20Affecting%20Performance-727.pdf | |
| dc.identifier.uri | http://hdl.handle.net/123456789/4659 | |
| dc.description.abstract | The flower firms in Kenya face high competition from those in the developed countries whose produce is deemed to be of quality. There is a need therefore to improve on the activities in Kenyan flower firms to gain competitive edge. This study sought to provide insights into policies and practices of flower production and marketing in MajiMazuri Flower Company in Uasin Gishu County. The overall objective of the study was to look at the Factors Affecting the Performance of Cut flower firms and the main factors that shape its structure and functioning in the cut flower industry in Kenya. Specifically, the study sought, to establish the contribution Government policy in the performance of the cut flower. The target population is Maji Mazuri flowers with 37 employees. The study used Census research design on a total of 37 departmental heads and supervisors. Data was collected through questionnaires and interviews then analysed by SPSS. It was found out that the Government of Kenya supports the flower sector by providing export licenses, marketing horticultural produce internationally through the Ministry of Agriculture. It is recommended that Flower firms need to follow the rules and regulation in place for them to succeed. | en_US |
| dc.language.iso | en | en_US |
| dc.subject | Competition, competitive edge, cut flower firms, Kenya, quality. | en_US |
| dc.title | Factors Affecting Performance of Cut Flower Firms in Kenya: A Case of Maji Mazuri Flowers Ltd, Uasin Gishu County | en_US |
| dc.type | Article | en_US |
