Browsing Journal Articles (BE) by Author "Oloko, M."
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Effects of Product Differentiation Strategies on Firm Product Performance: A Case of Kenya Seed Company (KSC), Kitale
Nolega, K. S.; Oloko, M.; Sakataka, W.; Oteki, Evans B. (2015-09)Firms within the same industry have been selling products that are good substitutes for each other, yet it is commonly the case that no firm within the industry sells a product that is identical to that sold by a competing ...