School of Tourism and Hospitality Management (JA): Recent submissions
Now showing items 21-40 of 73
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An In-Depth Thematic Analysis of Customer Driven Factors Influencing the Purchase Decisions of Guests in Four and Five Star Hotels in Kenya
(Canadian Center of Science and Education, 2015-11)It is apparent that Kenya’s tourism marketing strategies are not effective. One way for hospitality facilities in the country to stay ahead of competitors is by addressing the ever changing needs of their guests. Various ... -
Corporate Social Responsibility in Four and Five Star Hotels in Kenya
(2016)Corporate social responsibility as a major aspect of societal marketing is under explored and under reported in the hospitality industry in Kenya. This article compiles primary and secondary data on corporate social ... -
Marketing models for performance among four and five star Hotels in Kenya
(2016)Corporate social responsibility as a major aspect of societal marketing is under explored and under reported in the hospitality industry in Kenya. This article compiles primary and secondary data on corporate social ... -
Gaps in Guests and Managers Perceptions of The Marketing Strategies of Four and Five Star Hotels in Kenya
(2016)This study assessed guests’ and managers’ perceptions of the extent to which the marketing strategies of four and five star hotels in Kenya addressed the factors which influence the guests’ purchase decisions. The research ... -
Career path determinants of Eco-tourism and Hospitality Management university graduates
(2013)There has been an increase in the number of hospitality management university graduates working in non hospitality organizations in Kenya. Despite this, studies have not been undertaken to investigate the factors that ... -
Interest Rate Risk and Value of the Firm among Private Equity Firms in Frontier Markets: Insights from Deposit Taking Savings and Credit Cooperatives in Kenya
(2021-05)Savings and credit cooperatives (SACCOs) form an integral part of the financial sector across the globe. However, in pursuit of their wealth creation goals, these cooperatives are exposed to numerous risks that threaten ... -
Career change intentions of eco-tourism and hospitality management University graduates
(International Research Journals, 2013-02)In the recent past, there has been an influx of hospitality management university graduate employees into non hospitality organizations in Kenya. However, the main causes of this career change have not been examined. This ... -
Customers’ perceptions and expectations of service quality in hotels in western tourism circuit, Kenya
(International Research Journals, 2014-01)Quality management is important in any establishment since it enhances organization’s performance and profitability in the long run. Subsequently, quality has been a focus of many successful establishments all over the ... -
The relationship between the marketing strategies and competitiveness of four and five star hotels
(2015-12)The objective of this study was to establish the relationship between the marketing strategies and competitiveness of four and five star hotels in Kenya. The results showed that the hotels adopted the 5 P’s marketing concept ... -
Enhancing Competitiveness Through Guests’ Experiences: A Typology of Customer Experiences in Upscale Hotels
(2017-02)This study sought to develop a marketing model that can enhance the competitiveness of four- and five-star hotels in Kenya. The main factors generating guests’ expectations and delight were investigated after focusing on ... -
Customers’ perceptions and expectations of service quality in hotels in western tourism circuit, Kenya
(International Research Journals, 2014-01)Quality management is important in any establishment since it enhances organization’s performance and profitability in the long run. Subsequently, quality has been a focus of many successful establishments all over the ... -
Challenges and Opportunities to Sustainable Sport Tourism Events: Insights from an Urban Host City
(2021-03-31)Sports tourism is viewed as an ideal tool for supporting the livelihood of the host communities in developing countries. As an alternative way of involving the host community in tourism activities, sports tourism aims to ... -
Investigating the influence of business events experience on international visitors’ perceived destination image: The case of Kenya
(2021-03-15)Tourism destinations’ in Africa continue to experience stereotypes, prejudice and negative images. These are further amplified and reinforced by international media. International business events provide an opportunity to ... -
Factors Effecting Valued Resource Distribution
(Springer Nature, 2021) -
Translation and validation of the breast feeding self efficacy scale into the Kiswahili language in resource restricted setting in Thika – Kenya
(GLOBAL JOURNAL OF MEDICINE AND PUBLIC HEALTH, 2017)Background Exclusive breastfeeding (EBF) is one of the most cost‐effective, healthpromoting, and disease‐preventing intervention and has been referred to as the cornerstone of child survival. Many mothers however ... -
Effectiveness of structured nutrition education on maternal breastfeeding self‐efficacy and exclusive breastfeeding duration in Kiandutu health centre, Thika – Kenya
(GLOBAL JOURNAL OF MEDICINE AND PUBLIC HEALTH, 2017)Background Optimal breastfeeding practices can help prevent under‐nutrition among under five children and WHO recommends Exclusive breastfeeding (EBF) for the first half of infancy. Rates of EBF are however low globally ... -
Employing the enhanced Regional Tourism Sustainable Adaptation Framework with a case study of climate change vulnerability in Mombasa, Kenya
(Sage, 2018)This paper attempts to provide an empirical application of the enhanced Regional Tourism Sustainable Adaptation Framework using a case study of Mombasa Kenya. Climate variability is a challenge to tourism destinations, ... -
Constraints and Opportunities Among Small Scale Peri-Urban Dairy Farmers in the South Eastern Kenya Rangelands
(2018-01)In Kenya’s semi-arid regions, small scale farmers are becoming adaptive and resilient by embracing dairying as livelihood-support activity against expert’s advice. In order to improve their dairying, the farmers are adopting ... -
Understanding the types and causes of diabetes mellitus
(Biology Journal, 2018-01)Statistics show that the prevalence of diabetes among different populations around the globe has been gradually going up in the last few decades. The trend is indeed worrying, so much that the number of diabetes patients ... -
Innovativeness and adaptations: the way forward for small scale peri- urban dairy farmers in semi-arid regions of South Eastern Kenya
(2016)Dairy farming is becoming an important livelihood support activity in the semi-arid regions of Kenya. However, it is becoming clear that the dairy farmers are challenged and in the recent past, milk production has not kept ...