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Analysis of Demographic and Travel Characteristics of Domestic Tourists Visiting Coast Region, Kenya
(ajpjournals, 2022)
Purpose: With the increased tourism demand among domestic tourists in Kenya their travel needs for tourism products and services varies considerably due to their unique characteristics. The purpose of this study ...
The Influence of Selected Socio-Economic Factors on Farmers’ Awareness of Devolution of Agricultural Extension Services In Kitui County, Kenya
(2021-06)
Purpose: Agriculture is the main stay and driver of Kenyan rural economy. Despites the critical role of agriculture in Kenya, poor access to extension support services persist. This study sought to assess the influence of ...
Digital Marketing in The Hospitality Industry: Adoption, Use, Firm Performance and National Development
(Global Scientific Journals, 2022-09)
Digital marketing integrates electronic technology with traditional marketing concepts and covers strategies such as social media, video, content, affiliate, mobile and internet marketing. Embracing digital marketing can ...
CULTURAL TOURISM DESTINATION
(Edward Elgar, 2022-07)
Cultural tourism is defined by UNWTO (1985) as a movement of people essentially for cultural motivations. Cultural tourism is cocreated at cultural tourism destinations where travellers are engaged with cultural assets. ...
Investigating the influence of business events experience on international visitors’ perceived destination image: The case of Kenya
(Journal of Convention & Event Tourism, 22:5, 384-406,, 2021)
Tourism destinations’ in Africa continue to experience stereotypes, prejudice and negative images. These are further amplified and reinforced by international media. International business events provide an opportunity to ...
Antimicrobial Activity and Characteristics of Bacteriocin Producing Bacillus subtilis against Mastitis Pathogens
(American Journal of Food Science and Technology, 2021)
The use of drugs and antibiotics has increased the resistance of pathogenic bacteria in both animals and
humans. This has been a significant problem and therefore triggers the investigation of novel antimicrobial ...
Moderating Influence of Socio-Demographic Factors on the Relationship between Social Media Applications and Guests’ Choice of Fine Dining Restaurants
(2022-06)
The main purpose of this research was to determine the moderating influence of social demographic factors on guests’ choice of fine dining restaurants. A mixed-method (concurrent nested) was used to do the survey. Simple ...
Factors Effecting Valued Resource Distribution
(Springer Nature, 2021)
Strategies to overcome the damages caused by covid-19 in the hotel industry
(2022-01)
The year 2019 saw the emergence of the covid-19 pandemic that has led to low customer demand, reduced revenue, job losses and business closures in the hotel industry. Studies indicate that the hospitality industry is not ...
Challenges and Opportunities to Sustainable Sport Tourism Events: Insights from an Urban Host City
(2021-03-31)
Sports tourism is viewed as an ideal tool for supporting the livelihood of the host communities in developing countries. As an alternative way of involving the host community in tourism activities, sports tourism aims to ...